--- title: How to Enhance Your Conversion Rate Optimization with UX description: Conversion Rate Optimization means improving the user experience (UX). To measure the effectiveness, evaluate how the marketing efforts impact conversions image: https://info.keylimeinteractive.com/hubfs/cro-4297722_1920.jpg --- [![Key Lime Logo](https://info.keylimeinteractive.com/hs-fs/hubfs/Key%20Lime%20Logo.png?width=200&height=39&name=Key%20Lime%20Logo.png "Key Lime Logo")](https://keylimeinteractive.com/) - SERVICES - [All Services](https://keylimeinteractive.com/services) - [UX Strategy](https://keylimeinteractive.com/ux-strategy-design/) - [User Research](https://keylimeinteractive.com/user-research/) - [UX/UI Design](https://keylimeinteractive.com/ux-design-strategy/) - [EmTech Strategy](https://keylimeinteractive.com/emerging-technology/) - OUR WORK - [Our Approach](https://dev.keylimeinteractive.com/our-approach/) - [Enterprise Clients](https://keylimeinteractive.com/work/) - [Public Sector](https://keylimeinteractive.com/public-sector-gsa-schedule/) - [ABOUT US](https://keylimeinteractive.com/about-us/) - [Who We Are](https://keylimeinteractive.com/about-us/) - [People](https://keylimeinteractive.com/our-team/) - [Careers](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=1eb079d3-bb50-438a-a731-eaa18a982193&ccId=19000101_000001&lang=en_US) - INSIGHTS - [CX Blog](https://info.keylimeinteractive.com) - [Events](https://keylimeinteractive.com/upcoming-events/) - [Competitive Indexes](https://keylimeinteractive.com/reports/#rankings) - [White Papers](https://keylimeinteractive.com/reports/) - [CONTACT US](https://keylimeinteractive.com/contact/) [![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)](https://info.keylimeinteractive.com/) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) [Contact us](https://info.keylimeinteractive.com/contact) [![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg)](https://info.keylimeinteractive.com/) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Blog](https://info.keylimeinteractive.com/) - Resources - [Case Studies](https://keylimeinteractive.com/case-studies/) - [Events](https://info.keylimeinteractive.com/events) [Contact us](https://info.keylimeinteractive.com/contact) - - - # How to Enhance Your Conversion Rate Optimization with UX [By Key Lime Interactive](https://info.keylimeinteractive.com/author/key-lime-interactive) December 17, 2020 [User Experience](https://info.keylimeinteractive.com/topic/user-experience), [UX Strategy](https://info.keylimeinteractive.com/topic/ux-strategy) - [Tweet](https://twitter.com/share) ![Conversion rate optimization](https://info.keylimeinteractive.com/hubfs/cro-4297722_1920.jpg)   #### What is CRO? CRO (Conversion rate optimization) is the process of optimizing a company’s website design, landing pages and search ads to raise the conversion rate. The goal is to convert (or complete a desired action) for the highest possible percentage of visitors to the website. The popularity of CRO has risen in recent years as it’s a way to increase profits from sales without raising the company’s advertising costs. A user-centric way of defining CRO is the process of understanding what *drives, stops, and persuades users, to provide them the best [user experience (UX)](https://keylimeinteractive.com/ux-strategy-design/) possible*, ultimately benefiting the conversion rate. ## How is CRO Measured? Numerically, CRO is generally defined by the percentage of the website’s total visitors that actually engage with it (e.g., make a transaction/purchase, subscribe to emails, etc.) However, conversion rates differ depending on the conversion goal (ad clicks, checkout completions, newsletter signups, etc.) Companies have several ways to understand how consumers engage with their site. - A/B testing different variations of a page design, to see which version performed better - [Survey or interview customers](https://info.keylimeinteractive.com/so-many-tools-so-little-time-choosing-the-right-survey-tool-for-quantitative-ux-research) to get insights on what they like and dislike about the UX of the website - Study data from Google Analytics (Google also provides ecommerce funnel optimization tools, to learn where the drop-offs are happening) - Conducting [eye-tracking usability studies](https://info.keylimeinteractive.com/why-you-should-use-eye-tracking-for-website-optimization) to map where the users eyes are focused on the page (and what they potentially miss) ## How to Optimize the Conversion Rate with UX [**![Conversion Rate Increase Red Button - Finger Pushing Button of Black Computer Keyboard. Blurred Background. Closeup View. 3d Illustration.](https://info.keylimeinteractive.com/hs-fs/hubfs/Stock%20images/Conversion%20Rate%20Increase%20Red%20Button%20-%20Finger%20Pushing%20Button%20of%20Black%20Computer%20Keyboard.%20Blurred%20Background.%20Closeup%20View.%203d%20Illustration..jpeg?width=500&name=Conversion%20Rate%20Increase%20Red%20Button%20-%20Finger%20Pushing%20Button%20of%20Black%20Computer%20Keyboard.%20Blurred%20Background.%20Closeup%20View.%203d%20Illustration..jpeg)**](https://keylimeinteractive.com/digital-reality-for-the-enterprise/) First of all, it is important to remember that the experience has to be *optimized across ALL devices.* There is not a one size fits all solution as desktops, tablets and mobile devices often offer completely different experiences. In particular, [mobile is the most important experience](https://info.keylimeinteractive.com/creating-a-successful-user-experience-for-your-mobile-offering), as it represents the majority of inbound traffic for most companies. Optimizing the Conversion Rate means optimizing the user experience (UX) of the website. This includes things like the site’s usability, navigation, CTA find-ability and overall site speed (among other things). To measure the effectiveness of CRO, one can evaluate how the marketing efforts impact conversions (which marketing channel works better or worse, any variations by [customer demographics](https://info.keylimeinteractive.com/user-centered-design) and whether certain products convert better than others). So what about the other GUIs (graphical user interface) in this space? Horizon also has a settings menu and a menu to customize your virtual avatar. While both flat, world-based interfaces that felt like they were in the ‘goldilock’ distance away from my eyes, the layout of the virtual avatar customization menu is different from the settings menu. The virtual avatar customization menu actually makes use of multiple screens at different angles, feeling a bit easier to look through; whereas the settings menu is flat and difficult to find options until you are told where to look. Additionally, the readability on the settings menu was slightly hard on the eyes. A heavier font with a larger size might have improved readability. #### CRO: best practices [![cRO best practices](https://info.keylimeinteractive.com/hs-fs/hubfs/Canva%20images/Actionable%20%26%20Strategic%20UX%20Insights-1.png?width=480&name=Actionable%20%26%20Strategic%20UX%20Insights-1.png)](https://www.alleywatch.com/2020/11/what-is-conversion-rate-optimization-cro/) There are several things a company can do to increase CRO: - Write compelling, clickable ads, relevant to the search query and the intended audience. - Make sure that the landing page is relevant to the corresponding ad. - Once on the landing page, it should be seamless for the user to complete the intended action. - Test your landing page design. Conduct A/B testing to test the landing page design. The quality and relevance of the individual landing pages is the most important factor of CRO. When users stumble across a website as the result of a specific search query, if the content provided by the page isn’t relevant to what they are looking for, they will return to their search and the company will lose that lead. A few key best practices for page design, are: - Compelling headline that is relevant to the search keyword - Concise, targeted and clear content - Visible, clickable call-to-action (CTA) - Attractive design conveying both trustworthiness and professionalism #### **Conversion Rate Optimization - Closing Thoughts** In conclusion, it’s important to keep in mind that these best practices might not work for every company as every product and website cater to specific types of users. However, one core principle is always valid: building a customer-centric culture by observing and learning from customers, fixating on their needs, will help *deliver the desired outco*me. There is no ultimate industry benchmark to rely on to compare the success of a CRO strategy. The best approaches to develop an in-depth understanding of what actually matters to the users, then, conversions will naturally follow. ###### More by this Author [Key Lime Interactive](https://info.keylimeinteractive.com/author/key-lime-interactive) ##### You might also like ![Enhancing User Experience: The Power of Desirability Testing](https://info.keylimeinteractive.com/hubfs/Enhancing%20User%20Experience%20The%20Power%20of%20Desirability%20Testing.png) [Enhancing User Experience: The Power of Desirability Testing](https://info.keylimeinteractive.com/enhancing-user-experience_enhancing-user-experience-the-power-of-desirability-testing) December 17, 2020 ![The Crucial Role of UX Research in Shaping Healthy Products](https://info.keylimeinteractive.com/hubfs/Whitepapers%20%281%29.png) [The Crucial Role of UX Research in Shaping Healthy Products](https://info.keylimeinteractive.com/the-crucial-role-of-ux-research-in-shaping-healthy-products) December 17, 2020 ![Accessibility in Video Games: More than Just Text Size](https://info.keylimeinteractive.com/hubfs/Whitepapers-Aug-19-2024-06-15-24-3900-PM.png) [Accessibility in Video Games: More than Just Text Size](https://info.keylimeinteractive.com/accessibility-in-video-games-more-than-just-text-size) December 17, 2020 #### Comments [Add Comment](https://info.keylimeinteractive.com/how-to-optimize-your-conversion-rate-with-ux#comment-form) ABOUT KLI [Key Lime Interactive](https://keylimeinteractive.com/about-us)is a user experience research and service design agency, with a sweet spot for emerging technology. As UX experts, our goal is to make your life easier, optimize user experiences, and make the world a better place. - [Recent](https://info.keylimeinteractive.com/how-to-optimize-your-conversion-rate-with-ux#tabs-0) - [Popular](https://info.keylimeinteractive.com/how-to-optimize-your-conversion-rate-with-ux#tabs-1) ![Upsell with Purpose: Fueling SaaS Growth Through User Insight](https://info.keylimeinteractive.com/hubfs/Multiethnic%20group%20of%20young%20people%20sitting%20in%20conference%20room%20and%20brainstorming%20on%20business%20meeting.jpeg) [Upsell with Purpose: Fueling SaaS Growth Through User Insight](https://info.keylimeinteractive.com/upselling-in-a-saas-environment-with-a-user-centric-approach) Aug 22, 2024 ![5 Ways to Get the Most Out of Working with a UX Research Consultant](https://info.keylimeinteractive.com/hubfs/Attractive%20businessman%20speaking%20with%20fellow%20coworkers.jpeg) [5 Ways to Get the Most Out of Working with a UX Research Consultant](https://info.keylimeinteractive.com/5-ways-to-get-the-most-out-of-working-with-a-ux-research-consultant) Aug 22, 2024 ![Designing Engagement Through Micro-Interactions](https://info.keylimeinteractive.com/hubfs/AI-Generated%20Media/Images/A%20closeup%20shot%20of%20a%20finger%20gently%20tapping%20a%20digital%20button%20on%20a%20sleek%2c%20modern%20interface.jpeg) [Designing Engagement Through Micro-Interactions](https://info.keylimeinteractive.com/the-significance-of-micro-interactions-in-shaping-user-engagement-and-experience) Aug 22, 2024 ![What is the Keystroke-Level Model?](https://info.keylimeinteractive.com/hubfs/Keystroke.jpg) [What is the Keystroke-Level Model?](https://info.keylimeinteractive.com/what-is-the-keystroke-level-model) Aug 22, 2024 ![Current-State vs. Future-State Journey Mapping](https://info.keylimeinteractive.com/hubfs/destination-2386255_1280.jpg) [Current-State vs. Future-State Journey Mapping](https://info.keylimeinteractive.com/current-state-vs.-future-state-journey-mapping) Aug 22, 2024 ![A History of Voice Technology](https://info.keylimeinteractive.com/hubfs/Screen%20Shot%202020-08-11%20at%2012.18.34%20PM.png) [A History of Voice Technology](https://info.keylimeinteractive.com/history-of-voice-technology) Aug 22, 2024 Create a UX Strategy [![key-lime-interactive-ux](https://info.keylimeinteractive.com/hs-fs/hubfs/key-lime-interactive-ux.png?width=635&height=634&name=key-lime-interactive-ux.png)](https://keylimeinteractive.com/ux-strategy-design) ### Post By Topics - [Research Methods](https://info.keylimeinteractive.com/topic/research-methods) - [UX Strategy](https://info.keylimeinteractive.com/topic/ux-strategy) - [Events & News](https://info.keylimeinteractive.com/topic/events-news) - [UX Research](https://info.keylimeinteractive.com/topic/ux-research) - [User Experience](https://info.keylimeinteractive.com/topic/user-experience) - [User Interface](https://info.keylimeinteractive.com/topic/user-interface) - [UX](https://info.keylimeinteractive.com/topic/ux) - [News](https://info.keylimeinteractive.com/topic/news) - [Mobile UX](https://info.keylimeinteractive.com/topic/mobile-ux) - [Usability Testing](https://info.keylimeinteractive.com/topic/usability-testing) - [Competitive Research](https://info.keylimeinteractive.com/topic/competitive-research) - [UX Design](https://info.keylimeinteractive.com/topic/ux-design) - [Eye tracking & Biometrics](https://info.keylimeinteractive.com/topic/eye-tracking-biometrics) - [Qualitative Research](https://info.keylimeinteractive.com/topic/qualitative-research) - [Customer Experience](https://info.keylimeinteractive.com/topic/customer-experience) - [Journey Mapping](https://info.keylimeinteractive.com/topic/journey-mapping) - [DEI](https://info.keylimeinteractive.com/topic/dei) - [Remote Testing](https://info.keylimeinteractive.com/topic/remote-testing) - [User Experience Consultant](https://info.keylimeinteractive.com/topic/user-experience-consultant) - [VR](https://info.keylimeinteractive.com/topic/vr) - [XR](https://info.keylimeinteractive.com/topic/xr) - [Multicultural UX](https://info.keylimeinteractive.com/topic/multicultural-ux) - [Mobile Banking](https://info.keylimeinteractive.com/topic/mobile-banking) - [Quantitative Research](https://info.keylimeinteractive.com/topic/quantitative-research) - [App Development](https://info.keylimeinteractive.com/topic/app-development) - [User Experience Research Studies](https://info.keylimeinteractive.com/topic/user-experience-research-studies) - [Diversity Equity Inclusion](https://info.keylimeinteractive.com/topic/diversity-equity-inclusion) - [UI](https://info.keylimeinteractive.com/topic/ui) - [Voice Technology](https://info.keylimeinteractive.com/topic/voice-technology) - [Accessibility](https://info.keylimeinteractive.com/topic/accessibility) - [Behavioral Personas](https://info.keylimeinteractive.com/topic/behavioral-personas) - [Diary Study & Ethnography](https://info.keylimeinteractive.com/topic/diary-study-ethnography) - [Global Research](https://info.keylimeinteractive.com/topic/global-research) - [Inclusivity Index](https://info.keylimeinteractive.com/topic/inclusivity-index) - [User Testing](https://info.keylimeinteractive.com/topic/user-testing) - [Card Sort & Tree Test](https://info.keylimeinteractive.com/topic/card-sort-tree-test) - [Human-first Approach](https://info.keylimeinteractive.com/topic/human-first-approach) - [Personalization](https://info.keylimeinteractive.com/topic/personalization) - [CX](https://info.keylimeinteractive.com/topic/cx) - [Diary Study](https://info.keylimeinteractive.com/topic/diary-study) - [In-Depth Interviews](https://info.keylimeinteractive.com/topic/in-depth-interviews) - [Inclusivity](https://info.keylimeinteractive.com/topic/inclusivity) - [A/B Testing](https://info.keylimeinteractive.com/topic/a-b-testing) - [CX Research](https://info.keylimeinteractive.com/topic/cx-research) - [IDIs](https://info.keylimeinteractive.com/topic/idis) - [Bias](https://info.keylimeinteractive.com/topic/bias) - [Personas](https://info.keylimeinteractive.com/topic/personas) - [Research Participant Recruitment](https://info.keylimeinteractive.com/topic/research-participant-recruitment) - [Usability](https://info.keylimeinteractive.com/topic/usability) - [Women in UX](https://info.keylimeinteractive.com/topic/women-in-ux) - [Workshops](https://info.keylimeinteractive.com/topic/workshops) - [Customer Journey Mapping](https://info.keylimeinteractive.com/topic/customer-journey-mapping) - [Remote Research](https://info.keylimeinteractive.com/topic/remote-research) - [Research Analysis](https://info.keylimeinteractive.com/topic/research-analysis) - [UX Methods](https://info.keylimeinteractive.com/topic/ux-methods) - [Webinars](https://info.keylimeinteractive.com/topic/webinars) - [Anthropology](https://info.keylimeinteractive.com/topic/anthropology) - [Competitive Benchmarking](https://info.keylimeinteractive.com/topic/competitive-benchmarking) - [Competitive Insights](https://info.keylimeinteractive.com/topic/competitive-insights) - [Competitive Intelligence](https://info.keylimeinteractive.com/topic/competitive-intelligence) - [Confirmation Bias](https://info.keylimeinteractive.com/topic/confirmation-bias) - [Ethnography](https://info.keylimeinteractive.com/topic/ethnography) - [Gaming](https://info.keylimeinteractive.com/topic/gaming) - [Healthcare CX Design](https://info.keylimeinteractive.com/topic/healthcare-cx-design) - [Healthcare Customer Experience Design](https://info.keylimeinteractive.com/topic/healthcare-customer-experience-design) - [Heuristics](https://info.keylimeinteractive.com/topic/heuristics) - [Unmoderated](https://info.keylimeinteractive.com/topic/unmoderated) - [sample size calculation](https://info.keylimeinteractive.com/topic/sample-size-calculation) - [AI development](https://info.keylimeinteractive.com/topic/ai-development) - [Biometrics](https://info.keylimeinteractive.com/topic/biometrics) - [Communication](https://info.keylimeinteractive.com/topic/communication) - [Competitive Intelligence Analysis](https://info.keylimeinteractive.com/topic/competitive-intelligence-analysis) - [Concept Testing](https://info.keylimeinteractive.com/topic/concept-testing) - [Consultant](https://info.keylimeinteractive.com/topic/consultant) - [Custom Projects](https://info.keylimeinteractive.com/topic/custom-projects) - [Dedicated Services](https://info.keylimeinteractive.com/topic/dedicated-services) - [Digital Divide](https://info.keylimeinteractive.com/topic/digital-divide) - [Impact](https://info.keylimeinteractive.com/topic/impact) - [Keystroke Level Model](https://info.keylimeinteractive.com/topic/keystroke-level-model) - [Literature Review](https://info.keylimeinteractive.com/topic/literature-review) - [Negotiation in UX](https://info.keylimeinteractive.com/topic/negotiation-in-ux) - [Nonprofit UX](https://info.keylimeinteractive.com/topic/nonprofit-ux) - [Presentation](https://info.keylimeinteractive.com/topic/presentation) - [Rapid Research](https://info.keylimeinteractive.com/topic/rapid-research) - [Report](https://info.keylimeinteractive.com/topic/report) - [SaaS](https://info.keylimeinteractive.com/topic/saas) - [UX Templates](https://info.keylimeinteractive.com/topic/ux-templates) - [World Usability Day](https://info.keylimeinteractive.com/topic/world-usability-day) - [digital design](https://info.keylimeinteractive.com/topic/digital-design) - [persona](https://info.keylimeinteractive.com/topic/persona) - [user engagement](https://info.keylimeinteractive.com/topic/user-engagement) ![ ](https://keylimeinteractive.com/wp-content/uploads/2024/05/aicpa-soc-certified.png) ![Logo of the National Minority Supplier Development Council with colorful abstract shapes and text.](https://keylimeinteractive.com/wp-content/uploads/2024/05/NMSDC-Logo-NATIONAL-1024x716.jpg) ![Logo with the text "Insights Association" and colorful squares forming a pattern above the text.](https://keylimeinteractive.com/wp-content/uploads/2024/02/insights-association-logo-v2.png) ![](https://keylimeinteractive.com/wp-content/uploads/2024/02/key-lime-interactive.svg) Your Trusted Partner for UX Research Key Lime Interactive - [What We Do](https://keylimeinteractive.com/ux-research-services/) - [Proven Process](https://keylimeinteractive.com/proven-process/) Resources - [Case Studies](https://info.keylimeinteractive.com/case-studies) - [Events + Workshops](https://info.keylimeinteractive.com/events) - [Blog](https://info.keylimeinteractive.com/) Company - [About Us](https://keylimeinteractive.com/about-us/) - [Meet Our Team](https://keylimeinteractive.com/our-team/) - [Careers](https://keylimeinteractive.com/careers/) - [News](https://keylimeinteractive.com/news/) - [Security & Compliance](https://app.vanta.com/keylimeinteractive.com/trust/cylnxu23wx6pzvej7bloh9) - [Public Sector GSA](https://keylimeinteractive.com/public-sector-gsa-schedule/) Get in touch - [Contact Us](https://keylimeinteractive.com/contact) © 2025 All Rights Reserved. - [Privacy Policy](https://keylimeinteractive.com/privacy-policy/) - [Terms of Use](https://keylimeinteractive.com/terms/)