What Can Eye Tracking Tell Us That We Didn't Already Know?

Eye tracking often receives a bad rap for being an overly expensive and time-consuming appliance that does not add any value to user experience research. These perceptions are often based in a misunderstanding of when and how eye tracking should be used to understand user behavior. Eye tracking provides the most value to researchers when:

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Eye Tracking: Why Are We Trained to Recognize Other Human Faces?

We are hardwired to respond to faces

Our brains are hardwired to detect and identify faces. The brain has a specific region for recognizing faces called the fusiform gyrus, or the fusiform face area. This specialized part of our brain helps us to identify faces within less than a second and to quickly distinguish one face from another. Our eyes tend to quickly locate and lock onto images of people and their faces. 

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INFOGRAPHIC: 7 Universal Expressions of Emotion

Humans have forty-three different muscles that are capable of making as many as 10,000 unique facial expressions. Here are the 7 universal expressions of emotion, along with some physical traits that characterize each.

Make sure to register for our webinar on The Role of Facial Expressions in User Research.

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The Role of Body Language in User Research

What is the role of body language in user research? Let’s say you find yourself in the middle of a test session and the user you’re with isn’t doing the best job of articulating their thoughts and feelings. You should remain vigilant in listening to the participant, but you can also focus more of your attention on their nonverbal behaviors like posture, hand gestures, facial expressions, etc. This nonverbal data can be coupled with other qualitative feedback you observe, and it will help you better understand what the user’s actual feelings and emotions are during the test session.

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Eye Tracking Provides Insights into Wearable Device Use

Wearables are fun and cool, but aren't always useful or usable

An exciting array of new smart wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives.

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Do’s and Don’ts for Using Biometrics in Your UX Research Projects


Current methods for understanding a user’s emotional response are at best limited, and at worst, entirely inaccurate. As the field of user experience evolves, we need to explore new methods for measuring emotional responses using technologies borrowed and refined from neuroscience and human biology.

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2014 Symposium on Human Factors & Ergonomics in Health Care

Eye tracking provides product designers with non-intrusive behavioral data collection in order to predict and detect failures. Resulting Gaze patterns help identify Potential Environment Distraction in the medical or clinical environments as well as various cultural differences.
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Cultural Divergence In Website Interaction: Spanish Vs. English

Nick Iuliucci will share research findings at the 16th Annual International Conference on Human-Computer Interaction | June 2014 - Crete, Greece

As leaders in usability, KLI is committed to innovation and thought leadership via global usability conferences. KLI has been invited to present our study titled Cultural Divergence In Website Interaction: Spanish Vs. English. The paper is co-authored by Ania Rodriguex and Nick Iuliucci. They will be be discussing the impact of eye tracking methodologies to examine the anthropological layer of subjective culture and how it relates to web design elements.
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KLI/THQ to Present Experiences Conducting Eye Tracking for Gaming at IUE Conference

"Exploring Eye Tracking for Games User Research: A case study of lessons learned" on Monday July 26, 2010 at 4:30 p.m. in Ann Arbor, Michigan

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