Why Conversational UI is So Successful



In collaboration with Alan Patrick and David Hoberman.

Conversational UI’s give the opportunity to interact with technology on a similar level than we are accustomed to interacting with people on a day to day basis.  As this technology grows, it continues to gain a stronger presence on every digital platform, and its overall usage becomes more mainstream. One of the earliest adaptors, Apple, leading the way with Siri, showed one of the various ways in which conversational UIs can be applied to a technological platform that we interact with daily. Recently, we see that chat boxes and conversational UI have become increasingly welcomed and demanded, leading to increased engagement with devices and success in a variety of ways.

So, what is it about conversational UI that makes it so successful?
  • One of the biggest reasons for the success of Conversational UI is the continued ease of use. From early text messaging, to Siri through Amazon Echo, Google Home, and Cortana have become favorites for users.
  • The technology is being increasingly introduced Conversational UI to the average person and expanded reach. Additionally, technological maturity has brought increased basic functionality and enhanced usability to Conversational UI’s.   
  • Another success driver of Conversational UI is applicability to a wide variety of different kinds of platforms. From ordering food to giving you the ability to controlling features in your home to a personal assistant, the conversational UI’s continue to find new and useful functionality and applicability to various different kind of industries.
  • Finally, accessibility, which makes technology easier for people of differing abilities, improves everyday life experiences for all users by allowing us to instantly communicate with apps and websites by voice. Conversational UIs make technology accessible to a wide variety of users that it wasn’t before.

As highlighted above, the main reasons that conversational UI is so successful are it’s ease of use, its applicability to a wide variety of platforms and it’s accessibility to a wide range of users. The interface for tomorrow is being developed today and Conversational UI’s will continue to be a top initiative and priority for all development teams across all industries.


READ MORE: What is Conversational UI? , Conversational UIs and Hybrid Interfaces, Designing a Conversational UI Experience: Conversation Basics, What You Should Know About ZeroUI

, The Role of UX in Conversational UI