Pre-Work for Usability Studies

June, 21 2019 | Strategy, UX, User Experience, UX Strategy

In collaboration with Jasmin Joseph.

       The goal of a user research study is to better understand users behaviors, desires, needs, frustrations and attitudes through using varying feedback and observation based research methods. Therefore, it is critical that we as researchers are able to understand and capture the user experience to the best of our ability. This relies in the researchers ability to listen, as well as the participants ability to articulate themselves. Sometimes, participants may find it difficult to think of things in the moment, or know what to tell researchers. In these instances, it could be helpful for researchers to add an extra step of “pre-work” for the participants to help ensure that the research study is able to illustrate their experience in the most accurate way possible.  

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Three Questions to Ask Before Creating an Immersive Retail Experience

      As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.

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Participant Recruitment: What Not to Do

In collaboration with Jasmin Joseph.

         Recruitment, whether it be internal or external, is a necessary part of the research process. Part of being able to carry out an effective UX research study is being able to recruit participants who are right for the study, as well as making sure to recruit enough of them. There are several articles (including our own) that provide various different tips and tricks in order to try to help the recruitment process run more smoothly and efficiently. But what about what not to do when trying to recruit participants?

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Tracking Mental Health with UX Research Methods

June, 14 2019 |

In collaboration with Nhan Vu.

        Mental health has become a topic of increased attention within recent years, with more and more emphasis being placed on practicing self-care and raising awareness for mental health issues. However, an overwhelming number of people still lack access to mental health care. According to the U.S. Department of Health and Human Services, 89.3 million people in the U.S. lack access to mental health care. This article seeks to explore the potential application of various forms of UX research methods as a way of tracking one’s mental health- both through the implementation of these methods in one's own individual life as well as through the creation and design of mental health based applications. UX research methods employ a wide variety of tactics from using mood tracking to diary studies to ethnography. These methods can be applied as a way to track mental health and potentially expand the accessibility of related mental health services.

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UX Measures and Methods to Evaluate Video Game Interfaces

June, 10 2019 |

     In the Fall of 2018, Eugene Santiago and Shao-Yu Chen conducted a small study to understand the strengths and weaknesses of PUBG Mobile’s post-game statistics screen. While informative, the study was largely qualitative, consisting of multiple in-depth user interviews. However, UX evaluations often go beyond qualitative interviews and user-submitted feedback. This article is an effort in compiling and discussing a (in no way exhaustive) list of existing measures, standards, heuristics, and models, both objective and subjective, that may prove useful in evaluating video game interfaces and processes.

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Creating a Custom Material UI Theme Part 1: Customizing a Color Scheme

       The standard Material UI color palette is extensive – and for good reason. If you’ve ever built a website or a software application, you’ll quickly realize that you need more colors than you could ever imagine.

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3 Tips for Working with a Recruitment Agency

        Recruitment agencies are invaluable for locating and managing participants for your UX research studies. They can be generalists or even specialize in recruiting hard-to-find types of participants, such as medical personnel, law enforcement officers, or any other profession or group of people meeting a particularly restrictive set of recruitment criteria. Their extensive experience and databases can often make difficult recruitments possible as long as they have the appropriate information and lead time for the planned sample size.

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KLI Summer Reading List 2019

May, 31 2019 |

       Summer is right around the corner, and in order to help you prepare we have compiled a summer reading list. Summer reading lists are becoming a lost art, however, as the technology world continues to develop, the list of books covering topics from user experience to design to research methods keeps growing. Oftentimes we rely on things like social media, or online articles as ways to stay up to date on the things that are going on around us. However, reading books is one great way to stay up to date on trends, topics, ideas, methods and more.


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AR Helmets and "Riders" Distraction

       The two-wheel culture is growing in popularity every day where we see more and more people decide to ride to work, to class, or just ride for fun. Some say it’s because it’s cheaper to drive a motorcycle than a car, others want to ride a bicycle to work because it's healthier. Technology for this culture is not falling so far behind. New AR equipped motorcycle helmets are being produced with a rearview camera, navigation, music, phone call, SOS alerts, among other features. This is awesome, but, does that make it safe?

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Data Augmentation for Risk Assessment in the Auto Industry

May, 17 2019 | Automotive
       Over the past 3 years, auto insurance companies introduced a new way to charge drivers by tracking their driving data rather than using traditional statistics as driving history, instruction, location and age. Instead of having the users filling out the online form and providing a quote, the insurance company collects data on the drivers and come up with a quote based on that actual recent driving history.
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