User Experience Research (UXR) Case Study

December, 29 2020 | User Experience, Research Methods

I recently completed a project that required both sides to meet in the middle in order to capture all the data we needed, while also taking into consideration the User Experience Research (UXR) bandwidth and time constraints.

Sometimes, during the UX research planning phase, you realize that your initial time estimations are off and need to be adjusted in order to answer all the questions that stakeholders have or test all the features that they want to test. In an ideal world, this all would have been worked out way in advance before the study, but sometimes the circumstances change during the study itself and you have to adapt quickly. Here’s how I handled this situation.

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Inclusive UX Research

Even though 2020 has been a tough year for many of us, this pandemic has actually shaken out what is most important to us.

At Key Lime Interactive (KLI), we like to say that the diversity of lived experiences of our people are our greatest trade secret, and it’s reflected in the integrity of insights we deliver to brands around the world, and now even more-so in the UX research with the launch of our new Inclusivity Index.

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How to Enhance Your Conversion Rate Optimization with UX

December, 17 2020 | How-To, User Experience, UX Strategy

What is CRO?

CRO (Conversion rate optimization) is the process of optimizing a company’s website design, landing pages and search ads to raise the conversion rate.

The goal is to convert (or complete a desired action) for the highest possible percentage of visitors to the website. The popularity of CRO has risen in recent years as it’s a way to increase profits from sales without raising the company’s advertising costs. A user-centric way of defining CRO is the process of understanding what drives, stops, and persuades users, to provide them the best user experience (UX) possible, ultimately benefiting the conversion rate.

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Social XR Review: A 1st Look at Facebook Horizon

As Social XR (eXtended Reality) experiences continue to soar, enthusiasts speculate what will be the next leading trend. In Virtual Reality (VR), this needs to be an application that not only has great features to socialize and communicate with others but also gives users power to create these spaces themselves. Enter a new contender: Facebook Horizon.

Previously, we’ve discussed our anticipation for Facebook Horizon whilst reviewing a variety of Social XR meeting tools. After being invited to its closed beta, we’d like to dive deeper into the experience and give our feedback from a User Experience (UX) standpoint.

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Custom Data Visualizations Using D3 and React - Part 3

December, 01 2020 | How-To, Datafication

Challenge #3: Reusability

  In case you missed the first or second blog in our custom data visualization series, feel free to catch up on them now.  Or, if you prefer, simply skip ahead  to the end of this article to skip to the end to see the code for all of the parameters passed through the customized timeline component.

The third challenge is to make the data visualization software reusable to other developers on the team. The data visualization is meant to be reused in multiple different projects, with varying data sets, that don’t necessarily match the type of data in the original data visualization which this is built for. Although it’s extra work up front to create this data visualization to be reusable, there are multiple benefits long-term.

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How to Define a Use Case for Your Voice Experience?

November, 30 2020 | Emerging Trends, Voice Technology

Voice technology has made a leap over the last fews years and is now becoming part of our everyday lives. At Key Lime we’re excited about the many opportunities that a voice experience (VX) provides for customers and brands: It can help remove friction and help humanize interactions with technology. At the same time we know voice tech is still far from perfect.

Today the main use cases for a great voice experience are in service and sales. Think about frequently asked questions and transactional interactions such as turning a light on or off. In the future there is a potential for voice to go towards in-depth conversational interactions. The use case can make or break your voice experience and it is one of the key factors for creating a successful voice experience.

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Virtual Reality as a Vehicle for Change

November, 20 2020 | Emerging Trends, XR

Seeing and reading the news these days has become pretty overwhelming. One of the biggest reasons for the unrest is the push for a more inclusive society with no place for racism, sexism, and violence. This push is long overdue and calls for us to be more humane in general for the well being of the whole world and to move towards a better and sustainable future. 

Education, awareness and empathy are probably the most important factors that drive change, but individuals are harder to convince otherwise once they’ve formed their own opinions. Thankfully, we live in an age where individuals can be educated, made aware of, and put in someone else’s shoes all while wow-ing them with the help of Virtual Reality (VR).

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Update! Creating a Custom Material-UI Theme

November, 18 2020 | How-To, User Interface

Last year, I created a series of blogs regarding creating a custom Material-UI theme (Part 1, Part 2, Part 3). While many parts of that blog are still relevant, such as how to customize different components, Material-UI (user interface) has streamlined the process to create a custom theme.

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GEMS for Remote Connection During the Pandemic

November, 17 2020 | Conferences & Events, How-To

As many office workers remain working remotely for the foreseeable future during the pandemic, organizations have grappled with how to keep their employees connected and communicating. Sometimes even the best-intentioned workplace-sponsored activities or events can feel like yet another obligation, both for the people putting it on, as well as those attending.

I’ve spent five years working remotely for Key Lime Interactive, and spent months at a time working on projects in Fortune 500 companies where I’ve been integrated as a team member often in a hybrid mix of remote and in-person. So I’ve seen a wide range of approaches to keeping remote workers connected, and there probably has never been a time where it has been as important as it is right now.

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Voice Tech + the New Normal

November, 09 2020 | Emerging Trends, Voice Technology

     In January 2020, no one anticipated that a pandemic would be the defining event of the year. However, in October, the impact and effects of the COVID-19 pandemic are still currently underway, especially as we see parts of the world preparing for a second lockdown. So during all of this, we ask ourselves: how can technology be used to help us through this? In regards to voice technology, one of the areas of focus for voice tech is in healthcare, and COVID-19 has only heightened that focus. Voice technology is seen as something that could potentially help reduce the spread of infectious diseases such as COVID-19 as well as help to improve current social distancing standards.

  Aside from the increased uptick that has been seen during quarantine of increased usage in voice assistants such as Amazon Alexa or Google Home, there are numerous opportunities for the way in which voice technology can be integrated to be a beneficial feature of our “new” normal. Additionally, the ability to connect to others via voice user interfaces, or even extended reality like social XR, could potentially help individuals to feel socially connected while remaining physically distant.

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Custom Data Visualizations Using D3 and React - Part 2

November, 05 2020 | How-To, Datafication

  Did you miss the first blog in our Custom Data Visualization series? Check it out here. Or,  if you prefer to skip to the end to see the code, just click here.

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The 1st Enterprise Platform for Mobile UX Competitive Insights

Recently,  the innovation arm of Key Lime Interactive (KLI) introduced its new mobile UX competitive insights platform, Competitive Insights! This digital platform is an easy to share, searchable tool with interactive industry reports released every month, which makes keeping track of your competition that much easier.

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