Conversational AI in Automotive

Let’s be honest. For years now, automotive infotainment systems have really not been the greatest. The first infotainment system was first unveiled in the Buick Century T-Type and Riviera of 1986, called CRT (touch screen cathode ray tube). Yes, car radio, trip data, and climate control with touchscreen 30+ years ago. Talk about ahead of its time.

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5 Considerations for Switching to Remote Research During COVID-19

June, 10 2020 | Research Methods, Remote Testing

       In early March, as a response to the increasing growth of global COVID-19 cases, Key Lime Interactive moved its employees to a “work from home” arrangement. Concurrently, a number of our projects required a quick switch to remote methodologies. Although these switches allowed us to continue “business as usual”, a number of key considerations concerning conducting research during COVID-19 became apparent. Due to the distinct challenges posed by COVID-19, Key Lime Interactive is dedicating a number of blog posts centered around UX Research during a pandemic, providing suggestions on how to best account for uncertainty and “the new norm”.

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How to Use Mobile AR to Help Grow Your Business

June, 05 2020 | Technology, AR, AR mobile

     

         Over 68 million people are now using Augmented Reality (AR) technology every month thanks to increased accessibility via mobile devices (eMarketer, 2019). AR as a form of emerging technology, is unique in its ability to overlay digital information such as images, text, and sounds onto the real world. More than 90% of companies with annual revenues of $100 million have started using AR mobile marketing to increase customer engagement by creating new and exciting ways to interact with a product (Deloitte, 2019). While many of us remain at home in the face of Covid-19, AR technology provides innovative solutions in its ability to create virtual “try-before-you-buy” experiences. Moreover, AR offers several advantages over more traditional marketing methods providing companies, who do it right, a competitive edge.

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COVID-19 and New Realities: How to Run a Remote Session with Mobile AR

June, 03 2020 | AR, Emerging Trends

      As we adjust to the at-home “new normal” in the face of COVID-19, we have all come to depend heavily on mobile devices to manage our basic needs. In response, a greater number of companies are transitioning resources towards finding new and innovative ways to reach customers at home. Of the latest mobile technology trends, augmented reality (AR) has emerged as an innovative new way for businesses to showcase products and services. With mobile AR experiences, the customer is able to interact and experience products that are digitally represented in three-dimensional space. The value in being able to offer this feature to customers is more important than ever as many do not feel safe returning to stores, but still want the ‘try-before-you-buy’ experience.

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Insights on Remote Work Culture + Tools

      We have been attending several panels from experts speaking about remote culture + tools in response to recent workplace transitions. Here are some insights we wanted to share with the greater community:

  1. Create a toolkit of useful resources.
  2. Build rituals that encourage a sense of community across generations.
  3. Don’t let mental wellness be the elephant in the room.
  4. Time to experiment with Virtual Reality.
  5. Create new rituals. Think outside the box.
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What Are We Talking About? Voice Technology Terms You Need to Know

      Last week, we discussed the way in which voice technology has transformed from a nascent technology relegated to the world of science fiction, to something that people increasingly utilize on a day to day basis. As we delve deeper into the world of voice technology, there is a great deal of jargon and terminology to keep straight. In order to help make that task a little easier, and so you all know what we are talking about, we have created this handy guide to breakdown and help you understand the most commonly used voice technology vocabulary. 

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Voice Technology is Here

      What was once a nascent technology is now becoming more mainstream, now the adoption of voice technology using assistants via smart speakers and other voice-enabled devices has made a leap over the last few years. About one in four (24%) US adults 18+ own a smart speaker (around 60 million people) and U.S. households with smart speakers own an average of 2.6 smart speakers. Many more devices such as smartphones have voice-enabled and this presents a major opportunity for brands to tap into. 

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IEEE VR in VR: Lessons Learned

      The IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR) is the world’s most prestigious academic conference on the broad topic of Virtual Reality (VR). Every year, the conference sees hundreds of attendees and presenters from all over the world both from academia and the industry. However, this year, due to the unprecedented spread of COVID-19, the conference organizers had a mere 3 weeks to make a decision to cancel the conference or turn it into a true VR conference. A decision was made to move it to an online only format with the capability of attending the conference in VR. From celebrations to presentations with light sabers to chit chat around a virtual campfire, it was a milestone for the VR industry. Yes, there were glitches and problems that came up, but first - I would like to acknowledge and congratulate the organizing committee for the amazing job they did putting it together in such a short time!

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Social XR - How to Stay Connected in Times of Separation

April, 08 2020 | Emerging Trends, XR

     Q&A with Leap Motion CTO David Holz in AltspaceVR 

       As more and more people across the world continue to stay locked down indoors, we are seeing experimentation in how we communicate and stay social with friends,  family and colleagues. From a work perspective, we are seeing what the NYT defined as the “World's Largest Work-From-Home Experiment”. While from a recreational perspective we are seeing more and more apps rise to the occasion and develop creative solutions to keep us connected (and quite frankly, sane). Here at Key Lime Interactive, we’ve decided to be proactive about the emerging trends in XR that we were seeing in the marketspace and optimize our XR strategy. That’s why we’d like to explore the ways  XR, such as Social XR, can be used as a communication tool in both our work and recreational lives.

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2020 Vision for eXtended Reality (XR)

March, 27 2020 | Emerging Trends, XR

    Since the inception of Key Lime Interactive as a user experience research and design agency, the company has come a long way to be a leader in the market. We are trusted by 100+ of the world’s most admired companies to help them improve the user experience for their products and services. An important pillar of the company’s core values is discerning the bigger picture and deciphering the puzzle. Abiding by this core value, the company’s thought leaders and strategists took a deep dive into understanding what elements of emerging technology will play a pivotal role in shaping 2020 and the new decade that lies ahead of us.

      Leveraging the collective brainpower of the digital experience experts on the team, the company embarked on a new chapter to tackle the exponential rise in influence of eXtended Reality (XR) in the emerging technology market space and guide the company’s growing list of influential clients on how to deliver user experience value through the optimized use of XR.

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Incorporating XR Into Business Using Foresight Methodologies

March, 25 2020 | Usability Testing, Emerging Trends, XR

    During this time when technology is shifting at a fast pace, with all the automation and remote work, the reports are indicating that the XR market size will reach USD 571.42 Billion by 2025. Today, thinking of incorporating eXtended Reality (XR) into your businesses seems to be a practical and effective approach. However, a few questions remain unanswered, such as: when is the best time to adopt, what type of XR tech fits my needs, how to streamline all parts of my business to prepare.

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Practical Design Strategies for Behavioral Change

March, 23 2020 | Design, User Interface

Many digital products use psychology to influence behavior. Behavioral design is a field that’s concerned with researching and designing products that influence human behavior and it provides a set of tools for persuasion. It sometimes tends to be met with some level of skepticism because to some it implies that users are being forced or persuaded into doing things they typically wouldn't do. Like many tools, this tool - Behavioral design,  can also be used for evil and for good.

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