Did you know Key Lime Interactive has major, big-time, all-star Quantitative Researchers on our team? Maybe you've met them, or maybe you haven't, but here is your chance to know them better.[Read More]
With each User Research project, it’s important to take the necessary time upfront to assess which method is the best to properly answer your research questions and objectives. Here’s a quick guide to some important factors to consider when determining whether or not Quantitative Research & Analysis is the right choice for your project; as well as when and how different quantitative methodologies are suitable, and some best practices for data analysis. Here we take a look at when to use quantitative research & analysis for a project.
It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.
With so many moving components on large retail sites, it can be easy to lose sight of usability best practices for small, specific interactions. We took some time this week to comb through some large electronics, clothing, and warehouse retailer’s desktop sites to see which companies are giving the best experience, and which have room for improvement. In the following article, we’ll show usability mistakes retailers are still making on some of these sites in product detail and checkout pages, as well as other sites that show how it should be done.[Read More]
Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.[Read More]
Since 2010, Key Lime Interactive has conducted bi-annual 500-person surveys of smartphone owners, asking them to weigh in and identify the features and capabilities that they consider critical for a successful mobile banking experience. Highlights from our most recent June 2015 consumer survey and expert competitive review of 9 top U.S. retail banks are below.
Key Lime Interactive (KLI) recently concluded a quarterly competitive review of the eight (8) larger auto insurance companies in the United States: Allstate, Esurance, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm, and USAA. The review was conducted on each company’s respective mobile website and application. Each mobile property was assessed based on sites and apps that were available as of September 17, 2015.[Read More]
Norwegian Cruise Line Continues to Provide a Great User Experience; RCCL, Princess, Holland America and Disney Close Behind[Read More]
It’s been a few years now, but I recall distinctly when the transition to mobile in the travel industry happened. I was in the midst of traveling often for business and I said to Sidra Michon, Product Usability Manager at KAYAK, that I felt like I needed to sort hotels by “Free access to print your boarding pass”. She chuckled at how real my problem was. A few months later, Brian Sullivan, then at Sabre, suggested to me that I wouldn’t need anything but my phone (my shiny new iPhone, that was) in the coming months.