It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.
With so many moving components on large retail sites, it can be easy to lose sight of usability best practices for small, specific interactions. We took some time this week to comb through some large electronics, clothing, and warehouse retailer’s desktop sites to see which companies are giving the best experience, and which have room for improvement. In the following article, we’ll show usability mistakes retailers are still making on some of these sites in product detail and checkout pages, as well as other sites that show how it should be done.[Read More]
Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.[Read More]
Since 2010, Key Lime Interactive has conducted bi-annual 500-person surveys of smartphone owners, asking them to weigh in and identify the features and capabilities that they consider critical for a successful mobile banking experience. Highlights from our most recent June 2015 consumer survey and expert competitive review of 9 top U.S. retail banks are below.
Key Lime Interactive (KLI) recently concluded a quarterly competitive review of the eight (8) larger auto insurance companies in the United States: Allstate, Esurance, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm, and USAA. The review was conducted on each company’s respective mobile website and application. Each mobile property was assessed based on sites and apps that were available as of September 17, 2015.[Read More]
Norwegian Cruise Line Continues to Provide a Great User Experience; RCCL, Princess, Holland America and Disney Close Behind[Read More]
It’s been a few years now, but I recall distinctly when the transition to mobile in the travel industry happened. I was in the midst of traveling often for business and I said to Sidra Michon, Product Usability Manager at KAYAK, that I felt like I needed to sort hotels by “Free access to print your boarding pass”. She chuckled at how real my problem was. A few months later, Brian Sullivan, then at Sabre, suggested to me that I wouldn’t need anything but my phone (my shiny new iPhone, that was) in the coming months.
No Reservations? No problem - Competitive Report Reveals Which Last-Minute Hotel App Ranks #1
Key Lime Interactive has expanded their Competitive Report portfolio with a new Competitive Index report for last-minute hotel apps. The report identifies which of sixteen travel industry booking agents and OTA's best meets consumers self-defined needs.
Key Lime Interactive Ranks Norwegian Cruise Line's Website Best-In-Class in Comprehensive User Experience Report.
Miami, FL - Key Lime Interactive (KLI), an industry leader in competitive index reporting across a variety of industries, released the results of their Contemporary and Premium Brands 2014 Cruise Competitive Benchmark Study at the close the third quarter ranking Norwegian Cruise Line as Best-In-Class. The report compares the website for seven cruise brands including Carnival Cruise Lines, Holland America, Disney Cruise Line, Princess Cruises, Celebrity Cruises, Royal Caribbean Cruise Ltd. and Norwegian Cruise Line. The report reveals that Norwegian Cruise Lines offered the best “overall site satisfaction” over a variety of indices such as brand affinity. The Key Lime Interactive Competitive Benchmark study defines these indices as “behavioral loyalty.”