In collaboration with Annabell Ho.
Surveys are often regarded as being easy ways of collecting large amounts of data. You put together your questions, design your survey and boom- it can be distributed and accessed online by hundreds upon thousands of participants. While it seems easy enough, there is actually a great deal of design thinking that goes into the creation of a well-designed and efficient survey. In order to make sure that once your survey goes live you generate the best possible results, there requires a hefty amount of thought, design and care that goes into the construction of a survey. A bad survey design can lead to bad data through causing participants to be unsure of how to answer questions, or not providing enough options to accurately capture the participants true experience.[Read More]