Presumptive CJM's

What is a Customer Journey Map?

A Customer Journey Map (or CJM for short) is a visual representation of a customer’s experiences and perspective while attempting to achieve a goal.

In essence, this asset serves as a graphical representation of a user’s: actions or “what they are doing”, the medium in which this is happening or “mobile, web, in-person”, what they are feeling “positive or negative emotions”, and their thoughts. By contextualizing these steps and interactions, UX professionals can better identify areas of opportunity and work towards improving users’ experiences. Together with the growing needs of better understanding and defining customers’ concerns, Key Lime Interactive has partnered with several clients to deliver a more lean and more actionable way of accumulating these insights, Presumptive CJMs.

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Methodology Spotlight: Online Diaries

      Online diaries are a unique way to learn about respondent experiences in natural settings and allow researchers to gather and collect situational and qualitative feedback. In an online diary, users are given missions or tasks and just like a diary asked to log in entries. If you are interested to learn how customers go about considering and researching a product for purchase, or the usability of a piece of hardware over a longer period of time, then an online diary allows respondents to keep track of what they are doing, sites they are visiting, how they are using the products, as well as their overall impressions and satisfaction. Also, it incorporates time into research and helps get a more comprehensive perspective (e.g., what resources or sites are considered as part of the decision making journey or how is the usability of a product integrate within a user's’ lifestyle).

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The UX of Politics

BREAKING NEWS

The 2018 midterm elections are on November 6th!

….but it is unlikely that this is the first time that you are hearing about them. With all the news, coverage, and spin, we at KLI asked: “is UX being considered when covering politics?” We know that there are other places that you can find political opinions and hot takes, so you will not find any in this article.  I will be staying focused on the UX of communicating and understanding politics, specifically on how different news organizations and outlets have tried to cover the midterm elections.

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The Peaks and Valleys of UX in Modern Enterprise

     We are living in a state of constant and rapid change. Technology seems to be advancing by the minute, with newer devices, gadgets and apps flooding our marketplace daily. As technology continues to progress, businesses and companies must also be able to respond to the ever changing marketplace. In a marketplace where there is a multitude of products, there is more and more attention being placed on user’s needs as a way to help a product stand out against its competitors. As a result, there is currently an increasing demand of design work and UX research. It is being seen that as companies continue to grow, they are beginning to add user experience focus to their organizations as a means of improving their business.  

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How To: Future-State Journey Mapping

      Last week we discussed the difference between current-state and future-state journey maps.  To recap, current-state journey maps focus on capturing an already existing users journey and addressing the various pain points that may arise throughout that journey. A future-state journey map focuses on creating a new type of journey for the user, rather than adjusting an old one. Where current-state journey maps are fact-based and data-driven, future-state journey maps are based on imagination and innovation. You can think of the left brain and right brain analogy- current-state journey mapping is on the calculated left, whereas future-state journey mapping falls on the creative right side. But how exactly does one carry out a future-state journey map?

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User-Centered Design

August, 17 2018 | Design, User Experience, User Interface


      We’ve discussed various design processes such as design thinking and design feeling, but we have yet to discuss the design process that focuses on the user from beginning to end. While this may seem silly to state, often time the design process is focused on trying to convey a certain message or goal, and the way in which the user can interact with that sometimes falls secondary. This isn’t for lack of interest in the user, this often time happens because the design process is fueled by peoples creative ideas and creating emotionally meaningful concepts. So how do we effectively tighten the reins on this creative process to make sure that the user remains the focus?

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