Homeowner's and Renter's Insurance App Usage Infographic

In September 2015, Key Lime Interactive performed a survey of 500 people with homeowner's or renter's insurance. This is a highlight of our findings.

For more information on our Homeowner's and Renter's Insurance Mobile Competitive Index Report, get a full review here.

[Read More]

3 Things Your Mobile Travel Apps Are Missing

 

Last Minute Deals

Industry leaders are tapping into Millennials impulsivity and desire for savings by offering prices that are only good for the last 48 hours before building. Booking.com now has an Apple Watch app that offers up hotel rooms based on your location, but only for the next 48 hours. With one touch you can book the room, and they offer reduced pricing for the last minute booking.

[Read More]

Best Mobile UX Experiences in Auto Insurance

Key Lime Interactive (KLI) recently concluded a quarterly competitive review of the eight (8) larger auto insurance companies in the United States: Allstate, Esurance, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm, and USAA. The review was conducted on each company’s respective mobile website and application. Each mobile property was assessed based on sites and apps that were available as of September 17, 2015.

[Read More]

How to Conduct a Mobile Expert Review

In the technologically advanced and incredibly mobilized world we live in today, there's constant pressure on organizations and businesses to provide customers with a great mobile user experience. According to Google’s Consumer Barometer and the Connected Consumer Survey (2014 / 2015), 57% of the population currently uses a smartphone. Moreover, smartphones play an integral role throughout various phases of product research. Simply put, people are using their smartphones to read about your business and your products, making it imperative that your mobile site be very user-friendly.

[Read More]

A Consumer Journey: Samsung Gear Neo

A Consumer Journey: Samsung Gear Neo. The Apple Watch, released this past Spring, has caused companies to pay close attention to the quickly evolving wearable space. Consumers are looking to see if there is a tipping point for widespread adoption in the near future and they’re interested in staying ahead of it; preparing apps that are especially suited for Apple Store or Android Wear.

[Read More]

A Day in The Life With an Apple Watch


I received my Apple Watch this past Thursday. I chose the space grey Apple Watch sport with the black band, which was worth the wait. It’s fairly subtle, with one person (okay, a kid!) thinking it could be a real watch. Overall, I am impressed with its performance, especially for a v1 device with limited connectivity options. Powered by my iPhone 6, even on LTE instead of wireless, there is very little lag in most apps. However, the remote app has some issues connecting to iTunes libraries. It’s fantastic as a remote for the Apple TV, but very limited and challenging to sync with my computer’s iTunes library. Here is a day in the life with an Apple Watch.

[Read More]

Recap: Net Finance Conference 2015

After attending the NetFinance Conference in Miami this year. There were two topics in particular that I found most interesting:

  1. Digital strategies to support the Omni-channel experience
  2. Is Personal Finance Management (PFM) dead?
[Read More]

How to Win Customers and Influence Shopping Behavior

February, 10 2015 | Retail, UX Strategy, Mobile UX, Industries

While interviewing participants about online shopping habits, regardless of the product, the same issues appear:

  • I don’t know if it’s true to size
  • Will this fit?
  • Is this item good quality?
  • Will it be as pictured?
  • What is it made of?

These are the questions that determine whether or not they will make a purchase. Many customers, if they do not get satisfactory answers to these questions, will choose to either locate the item in stores or simply purchase something else from a competitor.

[Read More]

Facts About Mobile Phones

Lets face it. We live in a society where the majority of people are glued to their mobile devices. Whether it’s texting a friend, finding an online recipe for dinner, or taking a selfie...everyone, at one point or another, is guilty of being attached to their smartphone.

[Read More]

Are You Prepared For The Largest Shopping Holiday?

When you think of the month of November what comes to mind? Yellow and orange leaves falling from trees; an abundance of turkey and mashed potatoes; and, of course, the most popular shopping day of the year. The retail industry spends all year gearing up for this major day of shopping festivities, but it doesn’t stop at just Black Friday. Cyber Monday has become a trendy retail holiday, allowing shoppers a quick and easy shopping experience without having to wrestle the crowds of people to get your hands on that TV you have been waiting for all year.

[Read More]

The iPhone 6 Review

October, 07 2014 | Mobile UX, Mobile Devices


Last month, Apple released two new iPhones, both of which represent a significant size increase over the last model. The iPhone 6 and the iPhone 6 Plus both come in gold, silver, and space gray models and with capacity of 16 GB, 64 GB, or 128 GB. Apple has improved the camera on both models, though only the 6 Plus has optical image stabilization. Battery life is increased on both, but the 6 Plus offers nearly double the battery life for calls.

[Read More]

Big Design Dallas Day 2 Recap

Overall words to describe the Big Design Conference 2014: Jam packed, smart people, memorable and, of course, Phil freaking Tippett. In case you don't know this legend by name, he's been the visual effects creative mind behind on Star Wars and Jurassic Park! Here's the highlight reel on Day 2 to close out this exciting two day conference.

[Read More]