Most people have been cautioned that everything they do online and on their phones leaves a cyber breadcrumb trail, where your internet searches and activities are logged. That is because all of these interactions that people engage in with technology every single day generate data points. As technology continues to play ever more important roles in our daily lives, it only makes sense that the amount of data that is being created will continue to increase. The sheer quantity of data that exists out there is getting bigger, and as follow, big data metrics and analytics are becoming more and more important.
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