Affinity Diagrams and Clustering

         A few weeks ago we explored the concept of Design Thinking and how that can be carried out in order to better understand a users pain points and learn how to effectively address them. During the design thinking process, there is a brainstorming phase in which all the ideas surrounding user opinions, user needs, and design issues are brought to light. This can be a pretty overwhelming portion of the design phase, and brainstorming is something that can occur even outside of the design context. However, brainstorming can often become cluttered and overwhelming if there are too many ideas being thrown around. So, how do we organize all the great ideas we have so that we can figure out the best ones?

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The 5-Second Test

June, 07 2018 | UX Strategy, How-To

     First impressions have always mattered, and this is no exception for website pages or apps. First impressions help users understand what a site or app is all about, and whether or not they want to continue spending more time on it. There is so much content out there these days; users are quick to decide how and where they wish to spend their time. This is why as researchers it is important to consider the usefulness of the 5-second test when creating new content or designs. This article will explain what the 5-second test is, as well as how to carry it out in three simple steps.

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Three-Clicks Rule: UX Best Practice Revisited

April, 13 2018 | Design, UX Strategy, How-To

         Many in the UX industry are familiar with the idea of the three-click rule, a golden UX best practice for design. The three click rule is the idea if that after three clicks a user cannot find what they are looking for, they are likely to get frustrated and abandon the task they set out to do. This idea quickly gained popularity a became a well known best practice for designing an engaging and effective user experience and is something that can still be seen in design that happens today. But, is the three click rule something that we should still be holding onto?

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How to Create Trust Through Digital Design

June, 05 2017 | Design, How-To

“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” ― Stephen R. Covey

With the ever-increasing number of data breaches, identity theft, and hacked websites, customers are increasingly leery of signing up for web services, wondering if they’ll get spam or worse, if the personal information they share is safe. How can companies design their websites and apps to foster trust with wary customers? Designing for trust extends beyond the user interface to encompass process, policy, product, content and presentation in order to create an experience that the user is confident and comfortable with.

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Four Key UX Best Practices for Chatbots

What are chatbots?

Chatbots are AI-controlled assistants that work through conversation in a typical chat flow that users have become accustomed to. Some work through existing chat applications like Facebook Messenger, while others are standalone apps for your mobile device. Chatbots work in a conversational manner, but often include programmed response suggestions for the user to remove the possibility of misinterpreting information. I dove headfirst into some of the current chatbot apps and tested out some of their features to find examples of good user experience principles and came up with these four key UX best practices for utilizing Chatbots.

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5 Commonly Used Metrics in User Research

November, 10 2016 | UX Strategy, Research Methods, How-To

The only way to assess whether a product enables users to achieve their intended goals is by measurement. Metrics are standardized methods of measuring aspects of user experience to establish benchmarks, and evaluate design interactions over time. Here are 5 commonly used metrics in user research explained:

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Methods for Running a Successful Diary Study

Diary studies are a proven method for capturing the habits of your users over a longer period of time compared to in-lab studies.  A diary study is a form of qualitative research that allows participants to self-report their activities, feelings, and thoughts over a period of time.   Diary studies have a data collection period as short as 2-3 days to 30 days; there are outliers of course (such as studying the usage of medical products over time).   In the past few years, we’ve seen an uptick in diary studies being used to help understand the end-to-end customer journey (from awareness to advocacy). 

New tools are available that make it easy for participants to record their daily lives and for you as a researcher to monitor and analyze their entries. While diary studies are relatively straightforward to implement, there are important steps that should be taken to ensure that you are getting the most insightful entries from your participants. Here are methods for running a successful diary study.

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3 Tips to Get Leadership to Value UX Using Business Outcomes

A few years ago, we were working with a Fortune 500 company who staffed a few designers who thought they were Apple designers (they weren’t). The lead designer of the team designed a UI that had serious usability issues when we tested it.  Unfortunately, we’ve recognized that some UX designers resist learning from even the most constructive criticism bolstered by actual user research. We were not surprised when the first release of their mobile app received a 2 star rating.

As you might imagine, it truly was an uphill battle to move this client from level 0 on the KLI UX Maturity model (see below) where UX is unimportant to to level 4 where UX is fully integrated, but that was our goal.

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INFOGRAPHIC: ROI of User Research

September, 01 2016 | How-To, UX Strategy

In Feburary 2016, Key Lime Interactive's VP of User Research, Eugenio Santiago, wrote an article on the return-of-investment for user research. The results prove that user experience (UX) does indeed bring value to companies.

You can read the full article here, or catch up with the infographic below.

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3 Ways to Incorporate Personas Into Every Department at your Company

For User Experience (UX) professionals, and teams who incorporate UX insights into their operations, the benefits of developing behavioral personas are unquestionable. However, in many organizations the value of personas is often lost among teams who don’t regularly utilize this type of primary research. So, how can you help evangelize the value of persona development within your organization and get the buy-in you need from different departments?

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