UX Research Participant Recruiting 101

March, 06 2020 | How-To

       Recruiting the right participants for your study is just as important as the questions you ask. Determining your target user base, sending out study invitations, scheduling participants, and choosing the right incentives are just a few of the steps you need to take to make sure your study stays on track. I am a former UX research participant recruiter at Google and currently recruit participants here at Key Lime. Here are some tips I’ve gathered to get you started on recruiting the right participants for your studies.

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Custom Data Visualizations Using D3 and React- Part 1

February, 21 2020 | How-To

       Anyone who’s spoken with me in the last six months has found out that D3.js is my new favorite obsession. I recently got the opportunity to use D3.js to create a customized data visualization for the current client. This client handles large, complicated, and unique data sets. Therefore, there are many occasions where standard data visualizations won’t suffice. There were several unique challenges when creating this data visualization.

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Creating a Custom Material UI Theme Part 3: Customizing Individual Components

November, 15 2019 | How-To, Emerging Trends, User Interface

      Many of the components for Material UI are easy to customize. For components such as Badges and Circular Progress, you can add color options by adding an additional variant to the theme. For instance, when calling a badge using a primary color, you would use <Badge color=”primary” />. In order to use an info color, you could use <Badge color=”info” />, and add under MuiBadge : { colorInfo: {…}} to the theme. You can interchange “info” with any color name you choose.

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Creating a Custom Material UI Theme Part 2: Setting Up Your Customized Theme

August, 21 2019 | Personalization, How-To, User Interface

       Creating a truly customized theme for Material UI can be a daunting task. There is some documentation available on the Material UI website, but it’s limited. And it doesn’t quite cover all of the options you may want to customize. For example, Material UI uses only two main colors (primary and secondary), and the color scheme I created has three main colors – I added a default color. In addition, you can’t just add different color options in one spot – they have to be added to each component (there are over 30) that you want to have more than 2 color options. Here are some tips and tricks beyond the minimal documentation that’s already available.

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Tips for More Effective Design Thinking Leadership

July, 08 2019 | Design, How-To

In collaboration with Mindy Eng.

       Design thinking is not a new topic here on our blog. However, many are still under the impression that design thinking is a method that can only be applied to designers or those working in product development. When in actuality, design thinking is a methodology that can be applied to basically any role or industry, but especially leadership roles. Design thinking is not just a method that can be applied to better understanding and addressing customer problems but is also an extremely valuable leadership philosophy that can help improve companies in industries everywhere.

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3 Tips to Writing Better Survey Responses


In collaboration with Annabell Ho.

     Surveys are often regarded as being easy ways of collecting large amounts of data. You put together your questions, design your survey and boom- it can be distributed and accessed online by hundreds upon thousands of participants. While it seems easy enough, there is actually a great deal of design thinking that goes into the creation of a well-designed and efficient survey. In order to make sure that once your survey goes live you generate the best possible results, there requires a hefty amount of thought, design and care that goes into the construction of a survey. A bad survey design can lead to bad data through causing participants to be unsure of how to answer questions, or not providing enough options to accurately capture the participants true experience.

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Creating a Custom Material UI Theme Part 1: Customizing a Color Scheme

       The standard Material UI color palette is extensive – and for good reason. If you’ve ever built a website or a software application, you’ll quickly realize that you need more colors than you could ever imagine.

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3 Tips for Working with a Recruitment Agency

June, 04 2019 | How-To, UX Strategy, Industries

        Recruitment agencies are invaluable for locating and managing participants for your UX research studies. They can be generalists or even specialize in recruiting hard-to-find types of participants, such as medical personnel, law enforcement officers, or any other profession or group of people meeting a particularly restrictive set of recruitment criteria. Their extensive experience and databases can often make difficult recruitments possible as long as they have the appropriate information and lead time for the planned sample size.

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Company Branding Through the Art of Effective Storytelling

February, 20 2019 | How-To, Research Methods, Emerging Trends

      Effective storytelling is simple, unexpected, credible, concrete, and emotional. Simplicity breaks the story down into a digestible piece. The unexpected and emotional elements leave a mark on the viewer’s brain and heart, making it memorable. If a story isn’t credible and concrete, it lacks merit and loses its value. A great story leaves a memorable impact on potential customers and keeps your brand at the forefront of their minds when looking for the services you offer. It begins with your company’s purpose, then how to solve a customer’s problem.

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Wondering Which to Use? A Comparison of Quantitative vs. Qualitative UX Research Methods

February, 17 2019 | How-To, Research Methods

In collaboration with Mina Rohani.       

     User experience research aims to be able to provide information that seeks to provide insight to the user, provide context for usability, and asses potential problems while creating solutions. In short, the aim of user experience research is to gather information. This information can be used to identify facts or patterns, highlight problem areas, and reach conclusions about users and the usability of a product. Research teams then are tasked with deciding which types of research methods, tools, and techniques they are going to utilize to try to obtain their information. Typically, research methods are split into two categories: qualitative and quantitative. In this article, we elaborate on the differences between the two methods, their individual uses, and benefits in user experience research.

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3 Best Practices for Hiring Top UX’ers

October, 26 2018 | How-To

By Nick Mencia and Ania Rodriguez

It’s no secret that some of the keys to success in 2018 are being agile, truly listening to what your customers are telling you, and pivoting accordingly. As we approach our 10th birthday here at Key Lime Interactive, we are reflecting on how far we’ve come, with an eye to the future. Over the past few months as we’ve connected with current and future clients, we are hearing consistent pain points around finding top UX talent. This isn’t surprising, as the market forces all point to the fact that it is becoming increasingly difficult to find top UXers.

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Affinity Diagrams and Clustering

         A few weeks ago we explored the concept of Design Thinking and how that can be carried out in order to better understand a users pain points and learn how to effectively address them. During the design thinking process, there is a brainstorming phase in which all the ideas surrounding user opinions, user needs, and design issues are brought to light. This can be a pretty overwhelming portion of the design phase, and brainstorming is something that can occur even outside of the design context. However, brainstorming can often become cluttered and overwhelming if there are too many ideas being thrown around. So, how do we organize all the great ideas we have so that we can figure out the best ones?

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