In September 2015, Key Lime Interactive concluded a biannual competitive review of the competitive landscape in the auto insurance industry while highlighting the importance of how the specific companies are meeting the needs and expectations of their target users.[Read More]
Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.[Read More]
Retrofitting traditional research methods for auto UX
The vast majority of user experience research happens in a lab. Typically, researchers are evaluating a software application or website on either a computer or mobile device. This setup works well, and more or less emulates the experience that a user would have at home or work.
Key Lime Interactive (KLI) recently concluded a quarterly competitive review of the eight (8) larger auto insurance companies in the United States: Allstate, Esurance, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm, and USAA. The review was conducted on each company’s respective mobile website and application. Each mobile property was assessed based on sites and apps that were available as of September 17, 2015.[Read More]
In the technologically advanced and incredibly mobilized world we live in today, there's constant pressure on organizations and businesses to provide customers with a great mobile user experience. According to Google’s Consumer Barometer and the Connected Consumer Survey (2014 / 2015), 57% of the population currently uses a smartphone. Moreover, smartphones play an integral role throughout various phases of product research. Simply put, people are using their smartphones to read about your business and your products, making it imperative that your mobile site be very user-friendly.[Read More]
Key Lime Interactive (KLI) conducted a short study that revealed 10+ opportunities for improvement on the websites of the Toyota Prius, Chevrolet Volt and Others.
We’re witnessing constant media coverage about the rising gas prices as we move into the warmer months. Therefore, now is an excellent time for automobile retailers to leverage their websites to highlight their fuel economy as they present their products to prospective consumers.
Which insurance provider offers the most comprehensive mobile capabilities? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience?[Read More]