Facial Recognition Technology and Racial Biases

         In 2018, research reports from the ACLU emerged indicating that Amazon’s facial recognition technology had reportedly “confused” the faces of 28 congressmen with the faces of known criminals. Let’s unpack that statement. First, Amazon has been developing facial recognition technology, called Rekognition, which can provide “highly accurate facial analysis and facial recognition on images and video.” In 2018, Amazon was actively making movements towards selling this technological tool to law enforcement. The ACLU, among other organizations and individuals, were concerned with the implications of utilizing such technology.  In turn, the ACLU conducted its own study employing Rekognition facial technology. Their research uncovered that Rekognition technology was not as accurate of a facial recognition tool as had been perceived, and resulted in a large number of mismatched faces. Most importantly, the ACLU reported that Rekognition disproportionately misidentified faces of people of color- as highlighted by the 28 faces of congressmen that were misidentified as being the faces of known criminals. While Amazon and the ACLU debated over these results, the findings published by the ACLU point towards a bigger issue- in what ways are racial biases manifesting themselves in facial recognition technology and how can this cause harm to communities of color?

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Machine Learning for Recommendations on Streaming Services

        Oftentimes, when trying to decide what shows or movies to watch on our favorite streaming services, we look at what is being recommended to us. Most TV shows and movies we watch on streaming services (like Netflix, Hulu and Amazon Prime) are discovered through an algorithm that informs the recommendation system. The following article focuses specifically on the recommendation systems in Hulu mobile App and Netflix TV, and the way in which machine learning can be applied to improve this algorithm. [Read More]

Three Questions to Ask Before Creating an Immersive Retail Experience

      As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.

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RPA + UX Part 2: Utilizing UX Design Principles

          Last week, we discussed the importance of applying UX research and principles to the design process of RPA’s. To quickly recap, RPA’s are the use of “software robot”, or other specialized computer programs that can carry out various different kinds of repeatable processes that previously required humans to do. Many believe that the implementation of software robotics will do away with the need to include UX research or processes. However, as discussed last week, applying UX research and design processes are more critical than ever in order to prevent a world takeover at the hands of the robots. But what exactly does this application look like?

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Blockchain Technology and UX Principles

       More and more the world of banking and investing is moving into the online and technological world. Terms like “cryptocurrency” and “bitcoin” have steadily been gaining popularity as user’s are finding ways to handle their finances in a way that matches today’s fast-paced, digital world.  In relation to online financial going ons, another term that is gaining a lot of recent attention is “blockchain”. Blockchain is not a new term, but it is generating increasing buzz since they will have a massive impact on the future of online banking, investing, digital identity, and more. 

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RPA + UX: How to Prevent a World Takeover

     One of the big buzzwords circling UX and tech circles lately is “robotics process automation” or RPA for short. Robotic process automation is a big fancy way of talking about the process of using “software robots” or other specialized computer programs as a way to have repeatable business processes become automated, standardized, and ultimately, something that no longer has to take up actual human bandwidth. If you are reading this and thinking to yourself that this sounds like the beginning stages of allowing the robots to take over, have no fear. This is where user experience research and design comes in to save the day.


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Engaging Stakeholders in UX Research

March, 27 2019 | User Experience, Industries, Markets

      In collaboration with Priscilla Lim.

      User experience research and design is a hugely collaborative process; it involves a research team, a design team, project leads, clients and more. A large part of this collaborative effort lies in being able to get stakeholders to engage in the UX process. Stakeholder engagement is something that should be sought after as soon as stakeholders have been identified in order to ensure that they are engaged in the project every step of the way. They can provide rich insights and context about a project or product that equips UX teams with the necessary background they need to get started. Stakeholder engagement is something that should be seen as a key part of the UX process, rather than an afterthought. For this article, we’ll focus on engaging stakeholders in research. So, what are some of the ways to engage stakeholders in user experience research projects?

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Interview With Jess Gamble

       Being a full-service UX research agency, Key Lime employs researchers take pride in wearing many hats. The versatility of our researchers is what allows our staff to be nimble and adaptable in tailoring our services to every client. Part of training at Key Lime includes brushing up on skills that haven’t been flexed in a while or might benefit from being strengthened.  Last week, our researcher Mindy Eng spoke withJess Gamble, a client relationship management expert, about her pro-tips as an account director working with clients around the world.

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The Edge of Computing

February, 08 2019 | Competitive Research, Datafication, Markets

     The majority of us have probably fallen subject to those pesky notifications telling us that we have run out of our Cloud storage space. We also get the reminders that we have the option to purchase more Cloud storage space. But what happens when everyone is buying and utilizing this seemingly endless Cloud space? We begin to run out of this limited “Cloud Space”, and as a result, companies are having to realize that there isn’t much growth and opportunity left in the Cloud space for them to utilize. So what exactly does that leave us to work with? Introducing: the edge.

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Designing for Millennials vs. Baby Boomers

      As UX Researchers and Designers, we work hard to have empathy and understand all different kinds of user groups. By understanding differences between groups, we are able to design technology that caters to user’s wants and needs. Two interesting groups to consider when designing products are Millennials and Baby Boomers because of the way they use, view, and evaluate technology is very different and is crucial when designing a product.

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