As UX Researchers and Designers, we work hard to have empathy and understand all different kinds of user groups. By understanding differences between groups, we are able to design technology that caters to user’s wants and needs. Two interesting groups to consider when designing products are Millennials and Baby Boomers because of the way they use, view, and evaluate technology is very different and is crucial when designing a product.[Read More]
Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat.[Read More]
Creating an effective checkout experience is hard to do. Several of our top clients have come to us to better understand why many of their users drop-off when they are in the checkout workflow. Despite major gains in usability, the average checkout abandonment rate still hovers between 60 – 70%.
mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don't allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.
Lets face it. We live in a society where the majority of people are glued to their mobile devices. Whether it’s texting a friend, finding an online recipe for dinner, or taking a selfie...everyone, at one point or another, is guilty of being attached to their smartphone.[Read More]