AR, Art, and Snapchat

February, 08 2018 | AR, Markets, Emerging Trends, Millennials

       Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms.

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Top Dating Apps in Time for Valentines Day

February, 11 2016 | Millennials, Markets, Mobile UX
 
Did you know there are 54 million  single U.S. adults? Also, women are twice as likely to enlist a friend to help them craft a perfect profile.
 
It’s peak dating season and Valentine’s Day is here, so we pulled stats on the top dating apps. So what are the top dating apps in time for Valentines day?
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Checking Out is Fun to Do! Gamifying the Check Out Experience

Creating an effective checkout experience is hard to do. Several of our top clients have come to us to better understand why many of their users drop-off when they are in the checkout workflow. Despite major gains in usability, the average checkout abandonment rate still hovers between 60 – 70%.

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Considerations When Designing mCommerce Experiences for Millennials

mCommerce is shifting in a direction to cater towards those that are digital native (Millennials), not digital immigrant (the rest of us). Personalization and customization is a requirement for Millennials, yet many Fortune 1000 companies are challenged with barriers on infrastructure and data governance that don't allow for CX/UX professionals to provide an engaging experience for Millennials. This generation is demanding an omni-channel experience at a higher velocity, and as a result, many companies are being challenged with shifting priorities.

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Facts About Mobile Phones

Lets face it. We live in a society where the majority of people are glued to their mobile devices. Whether it’s texting a friend, finding an online recipe for dinner, or taking a selfie...everyone, at one point or another, is guilty of being attached to their smartphone.

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Big Design Dallas Day 1 Recap

If you haven't been following our Twitter feed, then you have been missing out! Our Key Limers, Tracy Antol and Kelly Nercess, attended Day 1 of the Big Design conference in Dallas. Wish you were here soaking up all this UX knowledge? Do not despair. Here's a brief synopsis of our day.

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