How to Use Mobile AR to Help Grow Your Business

June, 05 2020 | Technology, AR, AR mobile

     

         Over 68 million people are now using Augmented Reality (AR) technology every month thanks to increased accessibility via mobile devices (eMarketer, 2019). AR as a form of emerging technology, is unique in its ability to overlay digital information such as images, text, and sounds onto the real world. More than 90% of companies with annual revenues of $100 million have started using AR mobile marketing to increase customer engagement by creating new and exciting ways to interact with a product (Deloitte, 2019). While many of us remain at home in the face of Covid-19, AR technology provides innovative solutions in its ability to create virtual “try-before-you-buy” experiences. Moreover, AR offers several advantages over more traditional marketing methods providing companies, who do it right, a competitive edge.

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COVID-19 and New Realities: How to Run a Remote Session with Mobile AR

June, 03 2020 | AR, Emerging Trends

      As we adjust to the at-home “new normal” in the face of COVID-19, we have all come to depend heavily on mobile devices to manage our basic needs. In response, a greater number of companies are transitioning resources towards finding new and innovative ways to reach customers at home. Of the latest mobile technology trends, augmented reality (AR) has emerged as an innovative new way for businesses to showcase products and services. With mobile AR experiences, the customer is able to interact and experience products that are digitally represented in three-dimensional space. The value in being able to offer this feature to customers is more important than ever as many do not feel safe returning to stores, but still want the ‘try-before-you-buy’ experience.

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AR and Tourism

February, 14 2020 | AR, Emerging Trends

       Within the last few years, technology has grown at an exponential rate with Augmented Reality being introduced in multiple industries, such as education and training. Augmented Reality (AR) is defined as the enhancement of the real environment by computer-generated content, allows its users to see the real world together with an additional virtual world added in real-time to the same field of view. AR technology has been introduced into the tourism industry to add more interactive elements and improve the traveler's overall experience.  

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AR Helmets and Rider Distraction

May, 24 2019 | Design, AR, Emerging Trends

       
The two-wheel culture is growing in popularity every day; we see more and more people opt to ride to work, to class, or just ride for fun. Some claim their decision is cost driven and that it's simply more economical to drive a motorcycle than a car, others select a traditional bicycle work commute because it's healthier. Technology for this culture is attempting to keep pace. New AR equipped motorcycle helmets are being produced with a rearview camera, navigation, music, phone call, SOS alerts, among other features. This is awesome, but, does that make it safer for the vehicle operator?

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The Social Experience of Digital Reality Use

March, 08 2019 | VR, AR, Emerging Trends, User Interface

       
            There have been breathless articles written about how virtual or augmented reality is going to change everything for decades. Virtual Reality (VR) hardware (often glasses or goggles) allow the user to interact with a computer-generated immersive environment, where Augmented Reality (AR) devices overlay information onto the world without the processing power requirements of virtual reality. Costs are down, bandwidth is up, but it’s 2019, and with few exceptions, what Adam Draper of Boost VC calls “digital reality” remains a technology in search of a killer app.

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Part 1: AI Smart Avatars

April, 20 2018 | VR, AI, AR, Emerging Trends

Although augmented and virtual reality systems (which I will refer to globally as extended reality, or XR) have not yet reached the level of everyday ubiquity expected by some industry insiders, these technologies are being increasingly utilized in domains traditionally considered to be risky, such as aviation and medicine. This is Part 1: AI Smart Avatars.

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"Voice First" AI

February, 16 2018 | AI, AR, Emerging Trends

    A ‘Voice First’ AI allows users to navigate through the UI using their own voice as the primary input method. It ushers in a new era of technology - moving away from using only the traditional screen, and blends in the use of voice recognition.  

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AR, Art, and Snapchat

February, 08 2018 | Millennials, AR, Emerging Trends, Markets

       Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat.

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What's the Difference Between Virtual Reality, Augmented Reality and Mixed Reality?

April, 26 2017 | VR, AR, Emerging Trends

     Maybe you saw all the people wandering around glued to their smartphones when Niantic’s Pokémon Go launched in July of last year; or maybe you idly followed the release of Facebook’s Oculus Rift virtual reality headset. Every year for the last few years, technology evangelists have claimed that “this year” is the year that virtual reality is finally going to take off. What’s the truth behind the hype, and what do you need to know?

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