AR and Tourism

February, 14 2020 | AR, Emerging Trends

       Within the last few years, technology has grown at an exponential rate with Augmented Reality being introduced in multiple industries, such as education and training. Augmented Reality (AR) is defined as the enhancement of the real environment by computer-generated content, allows its users to see the real world together with an additional virtual world added in real-time to the same field of view. A.R. technology has been introduced into the tourism industry to add more interactive elements and improve the traveler's overall experience.  

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AR Helmets and Rider Distraction

May, 24 2019 | Design, AR, Emerging Trends

       
The two-wheel culture is growing in popularity every day; we see more and more people opt to ride to work, to class, or just ride for fun. Some claim their decision is cost driven and that it's simply more economical to drive a motorcycle than a car, others select a traditional bicycle work commute because it's healthier. Technology for this culture is attempting to keep pace. New AR equipped motorcycle helmets are being produced with a rearview camera, navigation, music, phone call, SOS alerts, among other features. This is awesome, but, does that make it safer for the vehicle operator?

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The Social Experience of Digital Reality Use

March, 08 2019 | VR, AR, Emerging Trends, User Interface

       
            There have been breathless articles written about how virtual or augmented reality is going to change everything for decades. Virtual Reality (VR) hardware (often glasses or goggles) allow the user to interact with a computer-generated immersive environment, where Augmented Reality (AR) devices overlay information onto the world without the processing power requirements of virtual reality. Costs are down, bandwidth is up, but it’s 2019, and with few exceptions, what Adam Draper of Boost VC calls “digital reality” remains a technology in search of a killer app.

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Part 1: AI Smart Avatars

April, 20 2018 | VR, AI, AR, Emerging Trends

Although augmented and virtual reality systems (which I will refer to globally as extended reality, or XR) have not yet reached the level of everyday ubiquity expected by some industry insiders, these technologies are being increasingly utilized in domains traditionally considered to be risky, such as aviation and medicine. This is Part 1: AI Smart Avatars.

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"Voice First" AI

February, 16 2018 | AI, AR, Emerging Trends

    A ‘Voice First’ UI allows users to navigate through the UI using their own voice as the primary input method. It ushers in a new era of technology - moving away from using only the traditional screen, and blends in the use of voice recognition.  

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AR, Art, and Snapchat

February, 08 2018 | Millennials, AR, Emerging Trends, Markets

       Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat.

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What's the Difference Between VR, AR and MR?

April, 26 2017 | VR, AR, Emerging Trends

     Maybe you saw all the people wandering around glued to their smartphones when Niantic’s Pokémon Go launched in July of last year; or maybe you idly followed the release of Facebook’s Oculus Rift virtual reality headset. Every year for the last few years, technology evangelists have claimed that “this year” is the year that virtual reality is finally going to take off. What’s the truth behind the hype, and what do you need to know?

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