3 Things Your Mobile Travel Apps Are Missing

October, 09 2015 | Travel, Reviews, Mobile, App Development, UX


Last Minute Deals

Industry leaders are tapping into Millennials impulsivity and desire for savings by offering prices that are only good for the last 48 hours before building. Booking.com now has an Apple Watch app that offers up hotel rooms based on your location, but only for the next 48 hours. With one touch you can book the room, and they offer reduced pricing for the last minute booking.

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PRESS RELEASE: 2015 Cruise Competitive Benchmark Reports

September, 22 2015 | Competitive Research, Travel, Press Releases

Norwegian Cruise Line Continues to Provide a Great User Experience; RCCL, Princess, Holland America and Disney Close Behind

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No Reservations? No Problem - Competitive Report Reveals Which Last-Minute Hotel App Ranks #1

It’s been a few years now, but I recall distinctly when the transition to mobile in the travel industry happened. I was in the midst of traveling often for business and I said to Sidra Michon, Product Usability Manager at KAYAK, that I felt like I needed to sort hotels by “Free access to print your boarding pass”. She chuckled at how real my problem was. A few months later, Brian Sullivan, then at Sabre, suggested to me that I wouldn’t need anything but my phone (my shiny new iPhone, that was) in the coming months.

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PRESS RELEASE: Competitive Report Reveals Which Last-Minute Hotel App Ranks #1

No Reservations? No problem - Competitive Report Reveals Which Last-Minute Hotel App Ranks #1
Key Lime Interactive has expanded their Competitive Report portfolio with a new Competitive Index report for last-minute hotel apps. The report identifies which of sixteen travel industry booking agents and OTA's best meets consumers self-defined needs.

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PRESS RELEASE: Norwegian Cruise Line Hosts the Best In Class Web Experience; Leaves Competition in Their Wake

Key Lime Interactive Ranks Norwegian Cruise Line's Website Best-In-Class in Comprehensive User Experience Report.

Miami, FL - Key Lime Interactive (KLI), an industry leader in competitive index reporting across a variety of industries, released the results of their Contemporary and Premium Brands 2014 Cruise Competitive Benchmark Study at the close the third quarter ranking Norwegian Cruise Line as Best-In-Class. The report compares the website for seven cruise brands including Carnival Cruise Lines, Holland America, Disney Cruise Line, Princess Cruises, Celebrity Cruises, Royal Caribbean Cruise Ltd. and Norwegian Cruise Line. The report reveals that Norwegian Cruise Lines offered the best “overall site satisfaction” over a variety of indices such as brand affinity. The Key Lime Interactive Competitive Benchmark study defines these indices as “behavioral loyalty.”

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Top Mobile Apps for Summer Travel

At Key Lime Interactive, we’ve provided competitive research analysis in the Auto Insurance and Banking Industry mobile app offerings for years. Now, on the heels of TripAdvisor reporting a milestone of 100 million iPhone and Android app downloads, we decided to take a quick peek at four top travel booking apps to see how they compare. We selected four brands and evaluated the Android app flight finding and booking process to find out which have the best usability, ranking them not only on number of features, but execution.

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KLI's Competitive Benchmark Study: Cruise Edition

May, 05 2014 | Competitive Research, News, Travel

The cruise industry is buzzing in anticipation of KLI’s two unique Competitive Benchmark Studies set to be released this summer. Each study provides an apples-to-apples comparison of the top cruise line site within two different industry segments. These reports extend beyond a traditional index report in that KLI researchers truly examine and analyze the user experience through a multi-faceted research approach combining quantitative, qualitative and behavioral data.

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Airline: Competitive Review of Mobile Properties

Which U.S. airline offers the most comprehensive mobile application? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience?

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Disney Cruise Lines Ranks #1 for Family Cruising

Earlier today, we presented the high-level results for the cruise industry benchmarking study that ran in late March on 4 sites: Disney Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and Carnival Cruises.

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Join Us For a Free Webinar Tues Apr 12: Cruise Industry Benchmarking Study

Syndicated study focusing on Family Cruising aims to compare users experiences among popular brands: Carnival, Disney Cruise, Norwegian Cruise Lines, Royal Caribbean

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