The theme of this years’ World Usability Day: “Design for the Future We Want”. The theme is inspired by the United Nations’ Sustainable Development Goals. Design can help solve some of the world’s most challenging problems. Design has the opportunity to create a better world for all by creating products that cause no harm, make the world a better place to live and support our humanity: For example, design could persuade people to consume more sustainably or it could potentially help prevent the spread of fake news.
In collaboration with Mindy Eng.
Design thinking is not a new topic here on our blog. However, many are still under the impression that design thinking is a method that can only be applied to designers or those working in product development. When in actuality, design thinking is a methodology that can be applied to basically any role or industry, but especially leadership roles. Design thinking is not just a method that can be applied to better understanding and addressing customer problems but is also an extremely valuable leadership philosophy that can help improve companies in industries everywhere.[Read More]
The two-wheel culture is growing in popularity every day where we see more and more people decide to ride to work, to class, or just ride for fun. Some say it’s because it’s cheaper to drive a motorcycle than a car, others want to ride a bicycle to work because it's healthier. Technology for this culture is not falling so far behind. New AR equipped motorcycle helmets are being produced with a rearview camera, navigation, music, phone call, SOS alerts, among other features. This is awesome, but, does that make it safe?[Read More]
As UX Researchers and Designers, we work hard to have empathy and understand all different kinds of user groups. By understanding differences between groups, we are able to design technology that caters to user’s wants and needs. Two interesting groups to consider when designing products are Millennials and Baby Boomers because of the way they use, view, and evaluate technology is very different and is crucial when designing a product.[Read More]
It seems obvious that when designing a product or app, you should have a clear understanding of who you are designing for. Who is the product or app made for and how will that individual use it? It might seem easier or more cost-effective to just try to make a “one-size-fits-all” type of product, however, that is not addressing user specific needs and wants. As more and more products flood the marketplace, users are looking to find product and content that is specific to them and their needs. In order to make designs successful for users, it is important to understand the people who are going to be the users.[Read More]
We’ve discussed various design processes such as design thinking and design feeling, but we have yet to discuss the design process that focuses on the user from beginning to end. While this may seem silly to state, often time the design process is focused on trying to convey a certain message or goal, and the way in which the user can interact with that sometimes falls secondary. This isn’t for lack of interest in the user, this often time happens because the design process is fueled by peoples creative ideas and creating emotionally meaningful concepts. So how do we effectively tighten the reins on this creative process to make sure that the user remains the focus?[Read More]
Call to Action buttons are something we often use and implement but, we rarely talk about what exactly makes them effective or ways to improve them. To start off, call to action (or CTA) buttons are buttons that are used on websites, apps, or landing pages that’s goal is to help guide users towards completing the task you have set out for them. CTA buttons are the buttons that your user needs to click in order to take the action you want them to take, whether it be signing up for your newsletter, or completing a purchase.[Read More]
A few weeks ago we explored the concept of Design Thinking and how that can be carried out in order to better understand a users pain points and learn how to effectively address them. During the design thinking process, there is a brainstorming phase in which all the ideas surrounding user opinions, user needs, and design issues are brought to light. This can be a pretty overwhelming portion of the design phase, and brainstorming is something that can occur even outside of the design context. However, brainstorming can often become cluttered and overwhelming if there are too many ideas being thrown around. So, how do we organize all the great ideas we have so that we can figure out the best ones?[Read More]
A while ago we explored the difference between design thinking and design feeling, and focused on the ways in which these two differed from each other. To quickly recap, design feelings ultimately differs from design thinking because it emphasizes a design process that is based on emotion and intuition, as opposed to design thinking which relies on thought, logic and strategy. While the two do differ in their understandings and even execution, perhaps there is more in common between the two than one would think. In this article, we are going to dive back into that topic to explore what exactly design thinking is and how it is carried out.[Read More]
Technology has created an era of immediacy within our society: users expect their interfaces to give them immediate indicators that they are on the right track or their task has been completed. If users are unable to get that immediate feedback, they can become frustrated or abandon a task. Additionally, users like feeling engaged when they interact with an interface; rather than just interacting with a rigid interface. Creating small moments of interaction between the user and the interface helps to create an overall enjoyable user experience. How can this be accomplished through something so small that it does not take away from the overall interface? This is where microinteractions come into play.[Read More]