Many in the UX industry are familiar with the idea of the three-click rule, a golden UX best practice for design. The three click rule is the idea if that after three clicks a user cannot find what they are looking for, they are likely to get frustrated and abandon the task they set out to do. This idea quickly gained popularity a became a well known best practice for designing an engaging and effective user experience and is something that can still be seen in design that happens today. But, is the three click rule something that we should still be holding onto?[Read More]
Recently, technological developments have been focusing on implementing features such as AI, conversational UI and other forms that help make technology more accessible and user friendly to a wide range of audiences. When people think of accessibility, the notion of disability comes to mind. While there are users that are disabled, accessibility in UX refers to making sure that a design can be accessible to any user at any time and anywhere.[Read More]
Traditionally, designers have relied on a method referred to as “design thinking” when they are engaging in the creative process. Design thinking is a methodology that is often used by designers in order to solve problems and find solutions in an effective manner. Design thinking incorporates logic, strategy and systemic reasoning into the design process in order to achieve the best possible design solution for the problem at hand. It involves an organized process that helps the designer reach an end result: designers begin by empathizing with the user, defining the problem, ideating solutions, creating a prototype, testing, and finally implementation. Design thinking methodology is used to create experiences that ultimately will benefit the end user, whether that be creating a streamlined experience or allowing them to complete tasks with minimal fuss.[Read More]
In collaboration with Levi Warvel and Mariano Rodriguez.
A lot goes into a designing a good conversational UI; it needs to have a personality, it needs to adapt, it needs to be able to engage with the user and it needs to be natural for the user to interact with. The challenge for designers is to design this UI to be as intuitive and simple as possible, but without a traditional on-screen UI. When designing a conversational UI experience, it is essential to try and capture the flow of a conversation so that the interaction between the device and the user is seamless. In order to do this, it is essential to understand the basics of human conversation.[Read More]
Designers are usually creating, iterating, and updating their work in a type of vacuum. They rely on best practices, current experiences, their personal opinion, and if they are lucky enough, they have some user feedback to help guide their design. When the issues with a design go further than what one can simply see, it is important to take advantage of tools outside of design. Traditionally Biometrics is only seen as a way to get data on users, it is seen as not creative and as a result, not usually used by designers. Biometrics provides data such as eye tracking, facial muscle activity, skin responses, and heart rate which can all be used and combined by designers to gain insight on their users and find pain points that they can improve through design.[Read More]
In collaboration with Hannah Postings.
Biometrics can be a valuable addition to most research protocols, providing support for effects observed in both performance-based and self-reported data. Such metrics are unique because they provide insight into the autonomic biological processes of a user, often reflecting an implicit change to their cognitive state. Although this insight is often valuable, planning for any physiologically-based research protocol should include careful consideration of both the research plan and interpretation of data. The question is: What to consider when designing a biometric study?[Read More]
“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” ― Stephen R. Covey
With the ever-increasing number of data breaches, identity theft, and hacked websites, customers are increasingly leery of signing up for web services, wondering if they’ll get spam or worse, if the personal information they share is safe. How can companies design their websites and apps to foster trust with wary customers? Designing for trust extends beyond the user interface to encompass process, policy, product, content and presentation in order to create an experience that the user is confident and comfortable with.[Read More]
Times have changed in the world of UX since I first started in this industry. I designed and developed websites for only desktop views, and there was a standard content container size at that time. As a result, designing was much easier. If I placed a button on the screen it would stay that way on all devices, I didn’t have to worry about it moving. The only time I had to account for multiple scenarios was when it depended on the user’s internet browser. This all changed when Apple released the iPhone. We were all forced to break out of our rigid thinking in regards to designing and developing web pages. Now we had to design pages in a way that could respond, transform and adapt, seamlessly to any device.[Read More]
Do you think or know that navigating your website is less than ideal for your site visitors? If so, your Information Architecture (IA) may require a revamp. One of the most widely used research methods to uncover the answer is card sorting.
What is a Card Sort?
Card sorting is a popular technique (generative method) that can help you gain insights into how your users/site visitors think about the organization of your online content; it helps you understand their mental model. This research method can be conducted in-person (offline) or using an online tool. My colleague, Andrew Schall, our Director of User Research, wrote an article on the pros/cons of these two different data collection methods and when to use them.
BRIEF HISTORY Once upon a time, Key Lime Interactive (KLI) focused solely on the research aspect of user experience, providing an unbiased perspective of user requirements. Our team of researchers customized, developed, and patented new ways to uncover the hidden drivers that transform user satisfaction into brand acclamation.[Read More]