An Event Apart Conference Recap

       An Event Apart is a series of three-day-long UX Conferences held throughout the US in the following locations: Washington DC, Seattle, Boston, Minneapolis, San Francisco, and Orlando. An Event Apart offers attendees three full days of "design, code and content"- three days worth of opportunity to learn, connect, and explore. An Event Apart (AEA) offer presentations and panels from industry leaders, thinkers and innovators, focusing on a range of topic today and tomorrow.

[Read More]

Should Designers and Researchers Sign Their Own Hippocratic Oath?

November, 27 2019 | Research Methods, UX Strategy, Industries

     In this era, designers and researchers with all types of backgrounds are becoming strategic leaders and specialists in creating new products, businesses, and services. While these leaders from all walks are coming into positions of power in which we have breathtaking technological capabilities, should we not feel an obligation to do no harm? Healers agree to a Hippocratic oath- upholding them to maintain ethical standards in the work they do. Detrimental and questionable products and features have been created when power and feasibility can turn honest intentions into design decisions that alienate and do harm to the very people that the product was created to protect.

[Read More]

Machine Learning for Recommendations on Streaming Services

        Oftentimes, when trying to decide what shows or movies to watch on our favorite streaming services, we look at what is being recommended to us. Most TV shows and movies we watch on streaming services (like Netflix, Hulu and Amazon Prime) are discovered through an algorithm that informs the recommendation system. The following article focuses specifically on the recommendation systems in Hulu mobile App and Netflix TV, and the way in which machine learning can be applied to improve this algorithm. [Read More]

The Three Things UX Designers Can Learn from Game Tutorials

         
      From exhaustive manuals to lengthy lines of texts with bright red arrows to fully integrated narratives, game tutorials became more complex as both available interactions and user expectations grew. An industry valued as a billion dollar market with over 2,700 companies located across America and completely saturated with customer options totaling at over 9,000 titles released on Steam in 2018 alone, is it any wonder that games would dedicate so much time and effort to the first entry point a user sees? Teaching users the skills necessary to master the basics isn’t only used in games of course. In UX design, we are more accustomed to calling this process ‘on-boarding.’ However, many products’ on-boarding processes are dry and overwhelm users by front-loading a ton of knowledge at once. In the words of A Theory of Fun for Game Design, Ralph Koster “game design is about clarity that teaches complexity.” The key word here is teach. As UX Designers, we need to treat learning as the equivalent to fun and game tutorials are an excellent starting point.

[Read More]

Three Questions to Ask Before Creating an Immersive Retail Experience

      As consumers, we expect our shopping experiences to be engaging and intuitive. More and more brands are going beyond traditional means of website and storefronts by opening temporary and permanent immersive retail experiences. What is an immersive retail experience? It is a highly instagrammable, interactive happening that is re-thinking traditional brick-and-mortar stores and taking over both the art and retail worlds alike. Some examples include Samsung 837, Sony Lost in Music, Ikea Play Cafe, Adias NDM, Visible’s InVisible, Dolby Soho...the list goes on and on. At their core, these immersive retail experiences are driven by good UX design. They attempt to connect with consumers by creating moments of empathy and personalization, immediately satisfying interactions and word-of-mouth marketing strategies. It may not be a website but all the same principles are applied.

[Read More]

3 Tips for Working with a Recruitment Agency

June, 04 2019 | How-To, UX Strategy, Industries

        Recruitment agencies are invaluable for locating and managing participants for your UX research studies. They can be generalists or even specialize in recruiting hard-to-find types of participants, such as medical personnel, law enforcement officers, or any other profession or group of people meeting a particularly restrictive set of recruitment criteria. Their extensive experience and databases can often make difficult recruitments possible as long as they have the appropriate information and lead time for the planned sample size.

[Read More]

RPA + UX Part 2: Utilizing UX Design Principles

          Last week, we discussed the importance of applying UX research and principles to the design process of RPA’s. To quickly recap, RPA’s are the use of “software robot”, or other specialized computer programs that can carry out various different kinds of repeatable processes that previously required humans to do. Many believe that the implementation of software robotics will do away with the need to include UX research or processes. However, as discussed last week, applying UX research and design processes are more critical than ever in order to prevent a world takeover at the hands of the robots. But what exactly does this application look like?

[Read More]

Blockchain Technology and UX Principles

       More and more the world of banking and investing is moving into the online and technological world. Terms like “cryptocurrency” and “bitcoin” have steadily been gaining popularity as user’s are finding ways to handle their finances in a way that matches today’s fast-paced, digital world.  In relation to online financial going ons, another term that is gaining a lot of recent attention is “blockchain”. Blockchain is not a new term, but it is generating increasing buzz since they will have a massive impact on the future of online banking, investing, digital identity, and more. 

[Read More]

Engaging Stakeholders in UX Research

March, 27 2019 | User Experience, Industries, Markets

      In collaboration with Priscilla Lim.

      User experience research and design is a hugely collaborative process; it involves a research team, a design team, project leads, clients and more. A large part of this collaborative effort lies in being able to get stakeholders to engage in the UX process. Stakeholder engagement is something that should be sought after as soon as stakeholders have been identified in order to ensure that they are engaged in the project every step of the way. They can provide rich insights and context about a project or product that equips UX teams with the necessary background they need to get started. Stakeholder engagement is something that should be seen as a key part of the UX process, rather than an afterthought. For this article, we’ll focus on engaging stakeholders in research. So, what are some of the ways to engage stakeholders in user experience research projects?

[Read More]

Interview With Jess Gamble

March, 15 2019 | News, Industries, Events & News

       Being a full-service UX research agency, Key Lime employs researchers take pride in wearing many hats. The versatility of our researchers is what allows our staff to be nimble and adaptable in tailoring our services to every client. Part of training at Key Lime includes brushing up on skills that haven’t been flexed in a while or might benefit from being strengthened.  Last week, our researcher Mindy Eng spoke withJess Gamble, a client relationship management expert, about her pro-tips as an account director working with clients around the world.

[Read More]