More and more the world of banking and investing is moving into the online and technological world. Terms like “cryptocurrency” and “bitcoin” have steadily been gaining popularity as user’s are finding ways to handle their finances in a way that matches today’s fast-paced, digital world. In relation to online financial going ons, another term that is gaining a lot of recent attention is “blockchain”. Blockchain is not a new term, but it is generating increasing buzz since they will have a massive impact on the future of online banking, investing, digital identity, and more. While blockchain is not a new concept, it is still in its exploration stage in terms of how exactly it will be designed and applied.[Read More]
In collaboration with Priscilla Lim.
User experience research and design is a hugely collaborative process; it involves a research team, a design team, project leads, clients and more. A large part of this collaborative effort lies in being able to get stakeholders to engage in the UX process. Stakeholder engagement is something that should be sought after as soon as stakeholders have been identified in order to ensure that they are engaged in the project every step of the way. They can provide rich insights and context about a project or product that equips UX teams with the necessary background they need to get started. Stakeholder engagement is something that should be seen as a key part of the UX process, rather than an afterthought. For this article, we’ll focus on engaging stakeholders in research. So, what are some of the ways to engage stakeholders in user experience research projects?[Read More]
Being a full-service UX research agency, Key Lime employs researchers take pride in wearing many hats. The versatility of our researchers is what allows our staff to be nimble and adaptable in tailoring our services to every client. Part of training at Key Lime includes brushing up on skills that haven’t been flexed in a while or might benefit from being stronger. Last week, our researcher Mindy Eng spoke withJess Gamble, a client relationship management expert, about her pro-tips as an account director working with clients around the world.
Many of us at KLI are trying different ways of staying healthy: some of us do yoga, Crossfit, hiking- one of us is even on a rugby team. Swimming and running are my exercises of choice, and I usually choose to go for a run. In my time preparing for half marathons and 5ks, I have tried several apps to use while running. Recently I learned that one of my colleagues is also a runner, so we started talking about the different apps that we use or have tried in the past. We would continue to point out what worked really well and what didn’t which made me wonder what actually makes a running app great for runners?[Read More]
The 2018 midterm elections are on November 6th!
….but it is unlikely that this is the first time that you are hearing about them. With all the news, coverage, and spin, we at KLI asked: “is UX being considered when covering politics?” We know that there are other places that you can find political opinions and hot takes, so you will not find any in this article. I will be staying focused on the UX of communicating and understanding politics, specifically on how different news organizations and outlets have tried to cover the midterm elections.[Read More]
State of AI by Industry
As Artificial Intelligence (AI) continues to mature, various industries have started to include it in their own growth and product strategies. The impact of AI is growing in the Automotive, Finance, and Gaming industries. Below you’ll find AI industry trends and applications and how those applications are expected to evolve in the future:[Read More]
USAA Named Best Mobile Property Insurance Solution by Key Lime Interactive, Esurance Innovates with DIY Home Inspection App
In the March 31, 2017 release of Key Lime Interactive’s (KLI) bi-annual Home & Renter’s Insurance Mobile Competitive Index report, USAA ranks highest among eight of the largest property insurance companies in the U.S. in the categories of mobile site, iPhone and Android app. Maintains more than a 13% lead over nearest competitors in every category except mobile site--where 3 competitors have recently improved and narrowed USAA’s lead to just 8%.[Read More]
USAA Named Best Mobile Banking Solution by Key Lime Interactive, Android Fingerprint Login Arrives
In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Banking Competitive Index report, USAA ranks highest among eight of the largest retail banks in the U.S. in the categories of mobile site, iPhone, iPad, and Android app. Maintains more than a 10% lead over nearest competitors in every category.
GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations
In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Auto Insurance Competitive Index report, GEICO ranks highest among eight of the larger auto insurance companies in the US in the categories of mobile site, iPhone, and Android app. In the past 3 years of publication of this report, GEICO has consistently been reported to be one of the 3 top performers.
Here at Key Lime Interactive we are constantly monitoring how consumer needs change and evolve over time. And of course, we track—with great interest—what industry leaders and innovators are doing to push technology forward, and how that influences consumer expectations, and improves the user experience.[Read More]