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 Share Stories

“There are two ways to share knowledge: You can PUSH information out or you can PULL them in with a STORY.” While most of us are regularly faced with reading PowerPoint presentations to understand research results, we rarely get the pleasure of hearing a great story that rings our empathy bell. That’s usually what I yearn for when I go to conferences. The food and networking is great, but what I always remember and share with others are the presentations that told me a great story.

Whether you ask patients, physicians, or administrators, they all have the same overall opinion of the healthcare system. “It's all over the place.” Your typical radiologist and primary care physician likely have complete different workflows, communication channels, and software systems to document a patient’s care and clearly don’t communicate to each other.

 
Just as smartphones and tablets displaced the once-dominant PC, wearable technology has begun to take over the tech-scene. They have been projected to reach $4.5 billion in revenue this year and $53.2 billion in global retail revenue by 2019 (Juniper Research). These devices are popping up everywhere from smartwatches, fitness bracelets, and even smart-clothing and jewelry, but what if your wearable gadget could potentially save and/or prolong your life?

For a growing number of seniors in the US, finding information on Medicare Supplemental Insurance is crucial, yet difficult. Using the UserZoom remote quantitative tool, we were able to analyze the online user experience when searching for this information on the web. Furthermore, we conducted a benchmark study to gain meaningful statistics such as ease of use, satisfaction, productivity, etc. on Kaiser Permanente, Aetna, United Healthcare, and Blue Cross / Blue Shield websites. UserZoom teamed up with Key Lime Interactive to perform this study. We will be hosting a webinar to share these results.