While VR, AR and 360 experiences may be well-known industry terms for you at this point, you might be wondering how these experiences are any different than interactive storytelling content. Interactive storytelling is a form of media that gives the user the ability to be the “director” of their own experience from start to end. While popular among the gaming community, interactive storytelling is certainly on the rise everywhere. For example, on the heels of Black Mirror’s Bandersnatch, Netflix is double down its on interactive storytelling content, producing a variety of series according to an article by techcrunch.[Read More]
In September, Key Lime Interactive presented a user testing study (N=12) on the post-match statistics screen of PUBG mobile at the Games UX Summit in Vancouver, hosted by EA. During our presentation, we provided design considerations and opportunities for improvement for the post-match screen, drawing best practices from other games from mobile and PC platforms. For example, comparing to PUBG mobile, Warships Blitz (iOS, Android) provides a more detailed and accessible post-match screen, organized so that it serves players of different types.
The UX Game Summit by Epic Games, first launched in 2016 as the very first gaming summit with a focus on UX. It is important to put players first in the design process of gaming in order to ensure better player engagement and more time played. The UX Game Summit helps bring together professionals that are passionate about the current state of UX in our industry and ways to continually improve and innovate the user experience.The Game UX Summit is hosted by different companies each year, this year was hosted by EA. Also this year, Key Lime Interactive, was one of the speakers at the 2018 UX Game Summit. Here is a recap of our presentation and some of the takeaways from the conference by our UX rockstar, Shao-Yu Chen.[Read More]
Creating an effective checkout experience is hard to do. Several of our top clients have come to us to better understand why many of their users drop-off when they are in the checkout workflow. Despite major gains in usability, the average checkout abandonment rate still hovers between 60 – 70%.
The Gaming Analytics Summit held in San Francisco brought together a nice crowd of headliner video games such as Minecraft, Call of Duty, Destiny, Angry Birds, and Candy Crush. In attendance were the big gaming giants such as Sony PlayStation, Xbox, Activision, and Electronic Arts. Being an avid gamer and data analyst made this conference extremely informative. The topics ranged from in-game analytics to building a company structure that best handles big data. My focus at this conference was to see how the user’s voice was being heard in the video game development pipeline. Qualitative interviews meant very little to this group who focus more on big data and analytics, but some companies set themselves apart by emphasizing the importance of the user in maximizing their earning potential.[Read More]