Blog

We are just amazed how quickly 2016 has flown by!

This year has brought change and innovation for our team, and we're eager to continue that trend. As they year comes to a close, we wanted share a compilation of our 10 most read blog posts from these past 12 months so that you can have valuable information at your fingertips as you look ahead.

By combining years of knowledge gained by optimizing the mobile solutions of leading companies across all industry segments, the researchers on our team have compiled a short checklist that will help you design a mobile user research study. Elements from each phase of the project are included.

A few years ago, we were working with a Fortune 500 company who staffed a few designers who thought they were Apple designers (they weren’t). The lead designer of the team designed a UI that had serious usability issues when we tested it.  Unfortunately, we’ve recognized that some UX designers resist learning from even the most constructive criticism bolstered by actual user research. We were not surprised when the first release of their mobile app received a 2 star rating.

As you might imagine, it truly was an uphill battle to move this client from level 0 on the KLI UX Maturity model (see below) where UX is unimportant to to level 4 where UX is fully integrated, but that was our goal.

Innovation is important for any growing company. Activating and rewarding creative thinkers benefits everyone. Companies aren’t growing and achieving because the employer pigeonholes employees' abilities. No, companies are experiencing success by breaking out of the dreaded 9-to-5 box and embracing greater ideas. As a user experience research firm, this is why one of Key Lime's core values is intellectual curiosity. We love to ask, “Why?” “Why not?” and “What’s next?” By blending new approaches with past experience, we are able to produce forward-thinking solutions.

Last month (January 20, to be exact) marked seven years since Key Lime Interactive was founded. As we look back on what we've achieved over the years, I sometimes need to pinch myself, as in 2015, Inc. recognized us for having the highest growth among our peers in UX from 2011 to 2014.