Gia Periss

Recent Posts

How to Use Mobile AR to Help Grow Your Business

June, 05 2020 | Technology, AR, AR mobile

     

         Over 68 million people are now using Augmented Reality (AR) technology every month thanks to increased accessibility via mobile devices (eMarketer, 2019). AR as a form of emerging technology, is unique in its ability to overlay digital information such as images, text, and sounds onto the real world. More than 90% of companies with annual revenues of $100 million have started using AR mobile marketing to increase customer engagement by creating new and exciting ways to interact with a product (Deloitte, 2019). While many of us remain at home in the face of Covid-19, AR technology provides innovative solutions in its ability to create virtual “try-before-you-buy” experiences. Moreover, AR offers several advantages over more traditional marketing methods providing companies, who do it right, a competitive edge.

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COVID-19 and New Realities: How to Run a Remote Session with Mobile AR

June, 03 2020 | AR, Emerging Trends

      As we adjust to the at-home “new normal” in the face of COVID-19, we have all come to depend heavily on mobile devices to manage our basic needs. In response, a greater number of companies are transitioning resources towards finding new and innovative ways to reach customers at home. Of the latest mobile technology trends, augmented reality (AR) has emerged as an innovative new way for businesses to showcase products and services. With mobile AR experiences, the customer is able to interact and experience products that are digitally represented in three-dimensional space. The value in being able to offer this feature to customers is more important than ever as many do not feel safe returning to stores, but still want the ‘try-before-you-buy’ experience.

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Mixed Reality and Guidelines for Developing in XR:  Part 3 - Creating a Mixed Reality Experience

March, 02 2020 | Emerging Trends, XR

Part 3 of 3: Creating a Mixed Reality (MR) Experience 

In the first part of this series we covered what XR is and what types of technologies fall along it's spectrum. We then talked in depth about what it would take to create a simple MR experience including the need to take into account the prior experiences of the user and their interaction with the virtual and physical space. Things can get complicated very quickly so it's important to really think about the type of experiences you are trying to provide the user.  Once you have a good handle on that it's time to break that down step by step and then take those steps and dissect it even further until you have a very detailed outline of the all of the possible ways that a user will perceive and interact with the digital world that you've created.  

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Mixed Reality and Guidelines for Developing in XR: Part 2 -  The Cube Example

February, 28 2020 | Emerging Trends, XR

Part 2 of 3:   The Cube Example

In part one of this series we touched briefly on what the XR landscape is and who the major players are in this space. Once you have an understanding of the general space, it is then important to grasp just how fast this space is changing with new innovations emerging all of the time.  In this quickly evolving technological landscape we have a situation where the technology and applications are advancing to a degree where usability guidelines no longer apply. If you do not understand the factors of usability and user centered design in spatial computing applications then you are not going to be able to create intuitive interfaces with natural affordances allowing the user to easily navigate virtual information living in the physical world.

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Mixed Reality and Guidelines for Developing in XR:  Part 1 -  An Introduction to XR

February, 26 2020 | Emerging Trends, XR

Part 1 of 3: An Introduction to XR   

   In this three part series, we are going to briefly cover what extended reality (XR) is and the different ways to think about this space from a user perspective.  When you hear the term XR it means the spectrum of space between the digital and physical world that includes physical reality, virtual reality, augmented reality, and mixed reality. In physical reality we interact with a world that provides us with immediate feedback on an object's affordances or it's properties and what the sorts of actions that can be taken with it. While in virtual reality, the physical world is removed and replaced by a virtual space and virtual objects. These virtual objects may have specific affordances that arise not from evolution but the limitless bounds of the designer’s imagination. With so many possibilities,  a person encountering a new virtual experience is similar to infant exploring her environment for the first time (Sherman & Craig, 2018).  

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