Every 6 months the Key Lime team releases competitive reports in various industries. These reports level set top players and identify the many included features a given mobile app or site have available, but also detail the importance how important each feature is and which are best from a usability perspective.[Read More]
When you look to your left and you’re seated beside a driven tech visionary and to your right sits a graceful, yet glaringly classic overachiever, it’s safe to say that you have to get used to rule bending and change.[Read More]
USAA Named Best Mobile Banking Solution by Key Lime Interactive, Android Fingerprint Login Arrives
In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Banking Competitive Index report, USAA ranks highest among eight of the largest retail banks in the U.S. in the categories of mobile site, iPhone, iPad, and Android app. Maintains more than a 10% lead over nearest competitors in every category.
GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations
In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Auto Insurance Competitive Index report, GEICO ranks highest among eight of the larger auto insurance companies in the US in the categories of mobile site, iPhone, and Android app. In the past 3 years of publication of this report, GEICO has consistently been reported to be one of the 3 top performers.
USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet.
In the July 31, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Credit Card Competitive Index report, USAA ranks highest among nine of the largest credit card issuers in the US in the categories of mobile site, iPhone and Android app. Since the very first publication of this bi-annual report in January 2015, USAA has consistently been reported to be the top performer.[Read More]
Norwegian Cruise Line Continues to Provide a Great User Experience; RCCL, Princess, Holland America and Disney Close Behind[Read More]
It’s been a few years now, but I recall distinctly when the transition to mobile in the travel industry happened. I was in the midst of traveling often for business and I said to Sidra Michon, Product Usability Manager at KAYAK, that I felt like I needed to sort hotels by “Free access to print your boarding pass”. She chuckled at how real my problem was. A few months later, Brian Sullivan, then at Sabre, suggested to me that I wouldn’t need anything but my phone (my shiny new iPhone, that was) in the coming months.
KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods. Above all, Dana has perfected the art and science of creating simple, yet highly-informative large-scale online user experience research studies. Her graceful orchestration of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.[Read More]
To set the stage for a recent webinar on behavioral personas, Key Lime Interactive called upon our colleagues at UX Fellows to share some stereotypical “personas” for each of their respective nations. The results were pretty creative and quite humorous!
Here's what they had to say....
The UX Fellows is a global network for quality research. It is a circle of specialized user experience research agencies around the world that is dedicated to providing professional international user experience and usability testing.