Samantha Silver

Recent Posts

A Decade of User Experience

January, 21 2019 |


       Key Lime Interactive LLC is officially ten years old. On January 20th, 2009, CEO Ania Rodriguez created her very own UX company, and is now able to celebrate a decade of that company's existence. KLI joined the UX world a few years after the emergence of the iPhone, which would dramatically shift the way in which technology, user experience and user design are understood, implemented and carried out. Now in 2019, from a myriad of smartphone devices, laptops, wearables and tech gadgets for every industry, we can see how the field of UX has changed greatly over the past decade. In order to be able to really appreciate and understand how far Key Lime Interactive has come in the last ten years, it is also important to be able to look at all the ways in which the UX field has changed during that time.

[Read More]

10 Moments from KLI's 10 Year Celebration

January, 15 2019 |

        As we have mentioned before, Key Lime Interactive LLC turns 10 years old this month on January 20th. Only 4% of new businesses make it to their 10 year celebration, and we here at KLI could not be more ecstatic to be able to celebrate this wonderful accomplishment. In order to celebrate, the entire KLI team from all over the US met up at Key Lime's home base in Miami to then travel to the Florida Keys for a celebratory weekend. Aside from being able to have the entire team together, the weekend was spent doing some pretty amazing things.

[Read More]

10 UX Trends to Keep an Eye Out for in 2019

January, 07 2019 |

      The new year is always an exciting time, brimming with new potential and possibilities. As we begin the year of 2019, we are excited to see the ways in which the UX/UI industry will continue to develop and transform. As an industry that is always changing, regardless of whether it is a new year, it is important to stay a tune to the various changing trends that exist within the industry. We here at Key Lime are excited to see all that 2019 has to offer, and to see the ways in which the UX/UI will continue to grow and expand.

[Read More]

10 Hobbies of Key Limers

December, 28 2018 |

      Hobbies are defined by the Merriam-Webster dictionary as "pursuits outside of ones regular occupation engaged in especially for relaxation"(Source). Hobbies are things that help us destress, bring us joy and entertainment, and help promote overall quality of life. It is important, but not always easy, to make time for hobbies. Aside from being amazing UX rockstars, Key Limers also have a wide variety of hobbies.

[Read More]

10 Myths About UX

December, 23 2018 |

    Since all kinds of information can be disseminated throughout the web so quickly, we live in a world of myths. There are myths surrounding almost every aspect of our lives, from the kinds of foods we should eat this week to the kinds of things people do at their jobs. The UX industry is something that has many myths surrounding it since it is still a term that people are learning about. And while we also live in a world of myths, we also live in a world of myth busting.

[Read More]

10 Facts About Key Limes

December, 14 2018 |

       Key Lime Interactive LLC was born in 2009 when CEO Ania Rodriguez decided to spearhead her very own UX company. Our now CFO Alex helped Ania to narrow it down to two names, Blue List and Key Lime. As we all know, Ania ultimately decided to name her company Key Lime Interactive. “Key Lime I liked better because it sounded more refreshing, and it reminded me of my home base in Florida. I felt like with the name Key Lime I could really visualize how everything was going to look- new, cool, like I said, refreshing. And then Blue List didn't sound as good in comparison”, she laughed. And just like that, Key Lime Interactive LLC took off.

[Read More]

10 Cities We've Done Research In

December, 07 2018 |


One of the exciting things about being a UX researcher is the ability to travel to new locations in order to do complete a research project. Being able to do projects in places all around the world allows us to not only make great international connections but also allows us as researchers to learn more about other cultures and users. Since Key Lime Interactive is coming up on its tenth birthday, our team of researchers has been able to travel to a ton of places, completing exciting and innovative projects at each location. So for this list, we have narrowed down ten cities we have conducted research over the last ten years.

[Read More]

10 Items You Will Find on a Researcher's Desk

November, 30 2018 |

      The life of a UX researcher means a great deal of time spent at your desk. Whether it be analyzing data spreadsheets, writing up reports, or conducting tests, a researcher’s desk is the space where all the magic happens. Since so much time is spent there, it quickly becomes a home away from home for many, as well as a site that somehow seems to accumulate so much stuff.  

[Read More]

10 Things We Always Catch Our CEO Doing

November, 24 2018 | Limelight

          It is impossible to celebrate ten years of Key Lime without recognizing our amazing and hardworking CEO, Ania Rodriguez. Under her leadership and direction, Key Lime Interactive LLC. has successfully achieved double-digit growth over the past 9 years and as a result, has emerged as one of the leading user experience research firms in the United States. Without Ania, we could not celebrate Key Lime's tenth birthday.

[Read More]

10 Tabs We Always Have Open

November, 16 2018 |

     But how we will chooooose?? We always have 30+ tabs open!”- Mindy Eng, UX Researcher      

        As mentioned last week, in order to celebrate our ten year anniversary of Key Lime Interactive, we will be doing our own version of Matthew Berry’s 10 lists of 10. For this list of 10, our inspiration comes from our computers. As UXer’s (and the majority of people today), we are heavily reliant on our computers for our work, and even our own personal life. Spending a lot of time on the computer doing lots of different tasks often times results in having a myriad of tabs open. For this week, we decided to try and narrow down it down to the top ten tabs that we always have open on our computers while we work.

[Read More]