I had the pleasure of attending Elizabeth Rozenweig’s presentation at Big Design this year. As the new year began, I found myself reflecting on her presentation within the context of being more involved in the political process. I believe that unless you’re taking an active role in the democratic process, you can hardly complain about the outcome.[Read More]
Lets face it. We live in a society where the majority of people are glued to their mobile devices. Whether it’s texting a friend, finding an online recipe for dinner, or taking a selfie...everyone, at one point or another, is guilty of being attached to their smartphone.[Read More]
At the end of October, our Senior User Researcher, Kelley Parsons, attended the Human Factors and Ergonomics Society (HFES) Conference. Kelley presented to an intimate crowd at the Student Lounge about "UX Consulting War Stories". Kelley wanted to share her experiences and give a unique perspective of everyday life as a UX consultant. The audience connected with Kelley's down-to-earth approach and loved her lessons learned from over 20 years experience working in this industry. One attendee approached Kelley and said, "Thank you soooo much! We have waited all day for a presenter like you!!!"[Read More]
The Key Lime Interactive team attended this year's 11th annual Nautical Networking event hosted by the South Florida's Interactive Marketing Association. It's the area's largest networking event of the season and we had the chance to mix and mingle with some of South Florida's top digital marketing talent. We had lots of fun eating and dancing with top marketing executives on the rooftop of a luxury yacht crusing down the beautiful Intracoastal waterways.[Read More]
Author of Lean UX: Applying lean principles to improve user experience (O’Reilly 2013). - See more here.
As a first time attendee to Big Design Dallas this year I did not know what to expect. Sure, I’ve been to more that my fair share of business conferences but my comfort zone lies squarely in digital marketing.
Last month our CEO and Founder, Ania Rodriguez, joined the South Florida Interactive Marketing Association to discuss "Optimizing User Experience for Conversion". She joined other panelists from Ion Interactive and HiConversion. Top takeaways from the event:[Read More]
Where do your social preferences lie when you think of a typical Friday night? Do you envision dancing the night away with a group of friends at the hottest nightclub? Or opt for a more laid-back evening with the latest Stephen King novel and a glass of wine in front of the fire? By choosing a preference, you are also declaring the trait of an introvert or an extrovert. Mike Townson shared his insights to the topic of introverts and extroverts at the Big Design conference in Dallas last month. How does this concept impact your ability to screen the right participants for your study goals?
In part two of our series on mobile payments, Phil and Kathleen review a few exciting mobile payment options and talk about the near future of mobile payment technology.
Phil: In part one, Kathleen and I field tested the PayPal and Google Wallet apps, two popular forms of mobile payments. However, there are a few up and coming forms of payment that take a different approach to the process.[Read More]
Overall words to describe the Big Design Conference 2014: Jam packed, smart people, memorable and, of course, Phil freaking Tippett. In case you don't know this legend by name, he's been the visual effects creative mind behind on Star Wars and Jurassic Park! Here's the highlight reel on Day 2 to close out this exciting two day conference.[Read More]