RPA + UX: How to Prevent a World Takeover

April, 05 2019 | Design, AI, Emerging Trends, User Interface

     One of the big buzzwords circling UX and tech circles lately is “robotics process automation” or RPA for short. Robotic process automation is a big fancy way of talking about the process of using “software robots” or other specialized computer programs as a way to have repeatable business processes become automated, standardized, and ultimately, something that no longer has to take up actual human bandwidth. If you are reading this and thinking to yourself that this sounds like the beginning stages of allowing the robots to take over, have no fear. This is where user experience research and design comes in to save the day.


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Prototyping and UX Research

March, 04 2019 | Design, Research Methods, Prototyping

     In collaboration with Ryan Stratton.

     Delightful and effective user experiences don’t usually happen by chance. More often than not, they’re the result of following a methodical design process that includes research, ideation, testing, analysis, and iteration. Prototyping is a critical practice that adds value throughout the process and helps to ensure a good user experience. In this article, we review what prototyping means and why it is so important for the field of UX design and user research.

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Designing for Millennials vs. Baby Boomers

      As UX Researchers and Designers, we work hard to have empathy and understand all different kinds of user groups. By understanding differences between groups, we are able to design technology that caters to user’s wants and needs. Two interesting groups to consider when designing products are Millennials and Baby Boomers because of the way they use, view, and evaluate technology is very different and is crucial when designing a product.

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The Do's and Don'ts of Enterprise Chatbot Building

      Chatbots are an AI-controlled program that is designed to simulate human conversations by engaging in a typical chat flow. Users are able to interact with a Chatbot and receive immediate feedback through voice or text interactions with the program. Chatbots are used by many companies to quickly interact with their customers and help provide the user with information in a quick and effective manner.

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Persona Development for Design Success

September, 14 2018 | Behavioral Personas, Design

       It seems obvious that when designing a product or app, you should have a clear understanding of who you are designing for. Who is the product or app made for and how will that individual use it? It might seem easier or more cost-effective to just try to make a “one-size-fits-all” type of product, however, that is not addressing user specific needs and wants. As more and more products flood the marketplace, users are looking to find product and content that is specific to them and their needs. In order to make designs successful for users, it is important to understand the people who are going to be the users.

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User-Centered UX Design

August, 17 2018 | Design, User Experience, User Interface


      We’ve discussed various design processes such as design thinking and design feeling, but we have yet to discuss the design process that focuses on the user from beginning to end (i.e the UX or user experience design process). While this may seem silly to state, often time the design process is focused on trying to convey a certain message or goal, and the way in which the user can interact with that sometimes falls secondary. This isn’t for lack of interest in the user, this often time happens because the design process is fueled by peoples creative ideas and creating emotionally meaningful concepts. So how do we effectively tighten the reins on this creative process to make sure that the user remains the focus?

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Call to Action for Effective Call to Action Buttons

August, 03 2018 | Design, User Interface

 

          Call to Action buttons are something we often use and implement but, we rarely talk about what exactly makes them effective or ways to improve them. To start off, call to action (or CTA) buttons are buttons that are used on websites, apps, or landing pages that’s goal is to help guide users towards completing the task you have set out for them. CTA buttons are the buttons that your user needs to click in order to take the action you want them to take, whether it be signing up for your newsletter, or completing a purchase.

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Affinity Diagrams and Clustering

         A few weeks ago we explored the concept of Design Thinking and how that can be carried out in order to better understand a users pain points and learn how to effectively address them. During the design thinking process, there is a brainstorming phase in which all the ideas surrounding user opinions, user needs, and design issues are brought to light. This can be a pretty overwhelming portion of the design phase, and brainstorming is something that can occur even outside of the design context. However, brainstorming can often become cluttered and overwhelming if there are too many ideas being thrown around. So, how do we organize all the great ideas we have so that we can figure out the best ones?

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Service Design Thinking Revisited

July, 13 2018 | Design, Prototyping

     A while ago we explored the difference between design thinking and design feeling, and focused on the ways in which these two differed from each other.  To quickly recap, design feelings ultimately differs from design thinking because it emphasizes a design process that is based on emotion and intuition, as opposed to design thinking which relies on thought, logic and strategy. While the two do differ in their understandings and even execution, perhaps there is more in common between the two than one would think. In this article, we are going to dive back into that topic to explore what exactly design thinking is and how it is carried out.

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Microinteractions: The What and The Why

May, 25 2018 | Design, User Interface

      Technology has created an era of immediacy within our society: users expect their interfaces to give them immediate indicators that they are on the right track or their task has been completed. If users are unable to get that immediate feedback, they can become frustrated or abandon a task. Additionally, users like feeling engaged when they interact with an interface; rather than just interacting with a rigid interface. Creating small moments of interaction between the user and the interface helps to create an overall enjoyable user experience. How can this be accomplished through something so small that it does not take away from the overall interface? This is where microinteractions come into play.

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The UX of Color

May, 17 2018 | Design, User Interface

     

     Many people will look at a UI design and think that the color choice comes from the preference of the designer- what they thought would look the best for the given project. While sometimes this may be the case, colors are often chosen carefully and with intention. Why? Color has been proven to have a great impact on the mood and behaviors of individuals and as a result, the overall success of a product, design or web page can rest on the colors that are chosen.

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Going "Off-Grid"

May, 11 2018 | Design

   

     One of the big design trends that have been steadily picking up popularity is the idea of going “off grid”- breaking away from harsh grid lines, and paving the way for edgeless screens and borderless designs. Both edgeless screens and borderless designs have a similar goal in mind: doing away with chunky, blocky borders in order to create a more fluid and immersive storytelling experience. But what exactly does going “off grid” mean?

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