INFOGRAPHIC: Best Practices for Competitive Benchmarking

Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start?

In July 2016, Key Lime Interactive broadcasted a live webinar on Best Practices for Competitive Benchmarking. You can watch a full recording of the webinar here, or get a recap with our infographic.

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How to Choose the Right Note Taking Tool

July, 07 2016 | How-To, Research Methods

Using the right tool in any job is a critical component to success. Anyone conducting UX research should carefully consider which note taking tool they should use for a particular project.  

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5 Tips for Working with Panel Companies in Quantitative Research

June, 02 2016 | UX Strategy, Research Methods, How-To

 

If you’ve done quantitative research for any length of time, there’s a good chance you’ve worked with panel companies to fill your research needs. At Key Lime Interactive, we work with many different tools and strategies depending on our client needs, and that often involves working with panel companies to help fill those quantitative studies. Over the years, we’ve learned a few best practices for this interaction that we’d like to share with the greater research community. Here are five tips for working with panel companies in quantitative research that will help make your interactions smooth, constructive, and hopefully lucrative for your company.

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3 Tips to Activate the Innovative Side of Your Employees

Innovation is important for any growing company. Activating and rewarding creative thinkers benefits everyone. Companies aren’t growing and achieving because the employer pigeonholes employees' abilities. No, companies are experiencing success by breaking out of the dreaded 9-to-5 box and embracing greater ideas. As a user experience research firm, this is why one of Key Lime's core values is intellectual curiosity. We love to ask, “Why?” “Why not?” and “What’s next?” By blending new approaches with past experience, we are able to produce forward-thinking solutions.

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How to Plan for a Quantitative UX Competitive Benchmark Study

 It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.

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INFOGRAPHIC: Tips to Recruit Participants for Usability Testing

April, 21 2016 | How-To, UX Strategy

In December 2015, Key Lime Interactive wrote an article on Tips to Recruit Participants for Usability Testing. Get a recap of our tips & tricks when recruiting for your next usability study.

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INFOGRAPHIC: The Role of Body Language in User Research

March, 21 2016 | UX Strategy, How-To

In February 2016, Key Lime Interactive wrote an article on The Role of Body Language in User Research. These are the highlights of our findings.

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5 Usability Mistakes Retailers Are Still Making (and How to Fix Them)

With so many moving components on large retail sites, it can be easy to lose sight of usability best practices for small, specific interactions.  We took some time this week to comb through some large electronics, clothing, and warehouse retailer’s desktop sites to see which companies are giving the best experience, and which have room for improvement. In the following article, we’ll show usability mistakes retailers are still making on some of these sites in product detail and checkout pages, as well as other sites that show how it should be done.

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3rd Party Automotive Mobile Apps: 3 competitors, 3 dimensions

Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.

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Is 5 Users for Early Usability Research Enough? It’s About Iterative Design!

December, 16 2015 | Design, How-To

Before we dive into a discussion regarding the population size needed for usability research, we need to make one thing clear - lot’s of people have written about this exact question. Nielsen, Lewis, Sauro, Krug, the list goes on. As I was doing research for my first mobile design project out of college, I was struck by the variation amongst these usability thought leaders. However, the more I read, the more I sided with Jacob Nielsen and the concept of iterative testing.

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