For User Experience (UX) professionals, and teams who incorporate UX insights into their operations, the benefits of developing behavioral personas are unquestionable. However, in many organizations the value of personas is often lost among teams who don’t regularly utilize this type of primary research. So, how can you help evangelize the value of persona development within your organization and get the buy-in you need from different departments?[Read More]
Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start?
In July 2016, Key Lime Interactive broadcasted a live webinar on Best Practices for Competitive Benchmarking. You can watch a full recording of the webinar here, or get a recap with our infographic.[Read More]
Using the right tool in any job is a critical component to success. Anyone conducting UX research should carefully consider which note taking tool they should use for a particular project.[Read More]
If you’ve done quantitative research for any length of time, there’s a good chance you’ve worked with panel companies to fill your research needs. At Key Lime Interactive, we work with many different tools and strategies depending on our client needs, and that often involves working with panel companies to help fill those quantitative studies. Over the years, we’ve learned a few best practices for this interaction that we’d like to share with the greater research community. Here are five tips for working with panel companies in quantitative research that will help make your interactions smooth, constructive, and hopefully lucrative for your company.[Read More]
Innovation is important for any growing company. Activating and rewarding creative thinkers benefits everyone. Companies aren’t growing and achieving because the employer pigeonholes employees' abilities. No, companies are experiencing success by breaking out of the dreaded 9-to-5 box and embracing greater ideas. As a user experience research firm, this is why one of Key Lime's core values is intellectual curiosity. We love to ask, “Why?” “Why not?” and “What’s next?” By blending new approaches with past experience, we are able to produce forward-thinking solutions.[Read More]
It’s important to start by building a strong foundation for your benchmarking study. This is not a one-off project. You’re designing it once, to run multiple times. So, before you jump in, first make sure you take the time for proper planning by asking and answering some essential questions, like how to plan for a quantitative UX competitive benchmark study.
In December 2015, Key Lime Interactive wrote an article on Tips to Recruit Participants for Usability Testing. Get a recap of our tips & tricks when recruiting for your next usability study.[Read More]
With so many moving components on large retail sites, it can be easy to lose sight of usability best practices for small, specific interactions. We took some time this week to comb through some large electronics, clothing, and warehouse retailer’s desktop sites to see which companies are giving the best experience, and which have room for improvement. In the following article, we’ll show usability mistakes retailers are still making on some of these sites in product detail and checkout pages, as well as other sites that show how it should be done.[Read More]
Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.[Read More]