AI and Zero UI are on the rise and are increasingly being used in all different kinds of industries. Part of this move is that a large part of making devices more accessible to all kinds of users is incorporating a way for them to interact with their devices in a way that does not rely on a screen (ZeroUI). It is clear that in 2018 there will be more of a focus on creating interfaceless designs in an effort to create simple, innovative and engaging user experiences. However, looking towards the future, interfaceless designs will become more and more integrated into our daily lives. It is estimated that by the year 2020, 30% of all web browsing will be done through screenless designs and through interactions such as voice commands, gestures and eye tracking (Gartner https://www.gartner.com/).[Read More]
"Where machine learning is reactive, artificial learning is proactive." - Jeff Catlin
Machine Learning (ML) and Artificial Intelligence (AI) are two words that are being used a lot right now in the technological world, and will probably only continued to be used more and more. Often time these words are used interchangeably, or used together, which causes their distinct meanings to become fuzzy and unclear. Machine Learning and Artificial Intelligence, while can be used together, are ultimately two distinct concepts. This article explores the difference between the two terms and why this difference is important to remember.[Read More]
As Artificial Intelligence continues to evolve, it is important we look at the role of UX in AI. How can we anticipate the types of user challenges that may occur, and how can we try to mitigate those?[Read More]
A ‘Voice First’ UI allows users to navigate through the UI using their own voice as the primary input method. It ushers in a new era of technology - moving away from using only the traditional screen, and blends in the use of voice recognition.[Read More]
State of AI by Industry
As Artificial Intelligence (AI) continues to mature, various industries have started to include it in their own growth and product strategies. The impact of AI is growing in the Automotive, Finance, and Gaming industries. Below you’ll find AI industry trends and applications and how those applications are expected to evolve in the future:[Read More]
Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat.[Read More]
Over the last year, smart assistants like the Amazon Echo and Google Home have become some of the top tech devices. The evolution from early voice assistants, only capable of simple commands, to multi-featured smart assistants has attracted a wider audience. As these constantly-learning smart AIs are becoming more deeply integrated into our world, it is important for our research team to know and understand the average customer journey; from when they unbox the device to usage.[Read More]
2017 was an amazing year filled with so many exciting new projects, people, knowledge, and experiences. As we move into a brand new year, it is always nice to look back on all that was accomplished in the past year to help gear up for the new one. We at Key Lime Interactive are very excited to see all that 2018 has to offer![Read More]
The annual VRX conference was held in San Francisco, CA on December 7 & 8 2017. Here are a few of the major takeaways from Key Lime Interactive’s Lead Researcher and Strategist, Rick Damaso, from this year’s event.
In collaboration with Isabel Rubenstein, Samantha Silver, Eugene Santiago and Manuel Ramirez .
UX plays a large role in the design and creation of a conversational UI, as well as the way in which users interact with and engage with it. A product using conversational UI has no chance of being successful without taking UX into account during the design process since this will determine the type of experience that the user has. It is vital to understand the context in which the UI will be used and the human on the other end of the conversation.[Read More]